Oops – HERE’S ANOTHER 1930’S PARTY FROCK!

Several elements here from the decade between the two World Wars. Drapey rayon fabric, geometric beading decoration a la’ art deco and a dropped waist/peplum effect, a la; the 1920’s and the early 1940’s. The length also doesn’t know exactly where and when it is – looks pretty short on a tall gal like Stella but would be midi-length on a woman of short stature, or even medium height at that time when average height was shorter than it is today.

As “upscale” as this looks, it was apparently a massed-produced design. That makes it a little easier to understand why the styling was as confused as the times. Marketing always follows social trends. Think about it; we were still recovering from WW1, Prohibition was effecting the economy and the culture, The Depression was strangling almost everybody, war was fomenting in Europe and it was looking like WW2 might happen any day.

Yes, it’s a pretty and fun dress but the historical and cultural overtones are even more fascinating. Just another day in the life of a true vintage sleuth. We ARE going to cross the Post-war border between the 1940’s and the 1950’s by early next week. Stay tuned . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

BEFORE ANIMAL RIGHTS ACTIVISM – FUR AND WOOL COATS AND CAPES FOR DRESSY DAYS AND EVENINGS

Seal, curly lamb, fine wool – even the more masculine overcoat and trench coat styles were worn by women. Remember Ingrid Bergman’s in Casablanca? Classics like this were considered to be very elegant back in the day. They still are, though our choice of materials is changing, thank goodness. Any of them would have been considered appropriate over dressy attire. On a warmer evening, this little velveteen jacket with 3/4 sleeves and a peplum waist would suit for any semi-formal or even formal occasion to keep bare arms and shoulders cozy.

Next, back to the ’30’s – ’40’s “cocktail” dresses rundown. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

BEAUTIFUL RAYON DRESSY DAY-DRESS FROM THE POST-WAR 1940’S

Taking a short break from the LBDs and going for a little color. This beautiful navy blue fitted rayon dress is a perfect example of the late 1940’s return to more luxurious day wear after the restrictions of rationing were ended. The label is Loma Leads, from a dress company that was organized in the late 1920’s and operated in New York and Paris. It had several departments and was around in one form or another at least into the early 1960’s. A very uptown classic ladies dress from the time when there was more fabric available again, so hemlines came back down and extra tailoring details like the peplum and bodice tucks were again possible. Women had been SO waiting for this! The exuberance of big rhinestone buttons on a day dress speaks to the attitude of a return to extravagance in fashion. The big skirts of Christian Dior’s New Look at this time is another example.

This style, however, is very buttoned-up and, to my mind, underlines the haughty, elegant and “rich” look intended here. After all the restrictions and deprivations of the “make do and mend” wartime years, luxury and affluence were the beckoning horizon for the United States and Canada while Europe was more intent on surviving and rebuilding after all the extensive damage to their infrastructure and land. But, Paris had always led the world of couture and design so fashion bounced back there, too, as Dior and other designers met the challenges and optimism of the new era and resumed their lead.

It is so fascinating to untangle the ways that fashion trends dovetail with historical events. The clues are everywhere and a good sleuth always looks for them. A completely different example from this time tomorrow – stay tuned . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM . . . . . .

TRUE VINTAGE EARLY 1950’S DRESSY DAY-WEAR

Let’s start with this novel style by a famous French (undoubtedly Paris) designer. The knock-off pictured above was by Nelly Don, a well-known mid-century ladieswear label in the U.S. The belted sheath dress woven of substantial cotton or a blend has a wide detachable peplum which creates this avant garde silhouette. The French designer brought this luxury style out in 1952 and the mid-priced American version followed quickly.

A very pretty semi-sheer dress with a scarf neckline is unusual in an olive green and purple print which I love. Again, it’s belted and fitted as were most of the dresses of this time and follows a shirtdress style.

This green pencil skirt is made in a relatively briefly-used but popular fabric which consists of thin, rayon(?) ribbon that is coiled in a continuous design, appliqued onto another fabric base. Imagine it worn with a pretty, fitted blouse. I have a black skirt suit made in this fabric and a family member owned a short-sleeved dress in a gold color, back in the day.

The shirtwaist dress never lost it’s place and continued into the Fifties and beyond in fabrics which ranged from cotton and cotton blends to rayon and silk. The simplest daywear styles continued to be the housewife’s daily uniform. This one is a slightly upscaled version in a more complex print with embroidered trim and tucks.

This black and white dressed-up sundress would have been appropriate to go on a date, to the Ladies’ Club, Country Club or shopping in the city. It may have been custom-made, as women and professional tailors continued to use their skills this way though not as much out of necessity as during wartime. The Fifties were about being thrifty but also stylish and having more!

Shoe styles carried over from the 1940’s but with sleeker lines. Pumps were a bit more cutaway and more often had sling-backs. Soles and heels were slimmer. Peep toes continued, which I absolutely love. Hairstyles became smaller and neater again as did hats, which continued to be de rigueur for any well-dressed woman. Also, a pair of well-made gloves in a style which complemented your outfit and a short string of pearls with almost anything from casual to dressy outfits were considered to be necessities for elegant style. Handbags adopted many styles but here are a couple of semi-dressy designs that carry over the classic “tapestry” floral design and introduce the decorative metal frames and vinyl covering which began to be more popular.

Tomorrow we’ll stay in the same Forties to Fifties time-frame but focus on casual separates and trends. Stay tuned . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE 1940’S DRESSY DRESSES FROM AFTER THE WAR YEARS

Here’s another group of finds that were fabulous. Let’s look at the details on these frocks, which were over-the-top when wartime rationing was no more and fashion was ready for a break-out right before the New Look. Lots of glitz – rhinestone buttons, metallic thread, sequins, beads, lots of little buttons and velvet. Hemlines went down again. Rayon reigned – it had become the darling of fabrics.

There was certainly an element of weirdness to some of these designs. The last two black dresses were discovered in Montevideo, Uruguay and had been made by specialty dressmakers. Many of their wardrobe items in that city came from France, and I suspect that there is a lot of European influence in these styles.

The top two designs are squarely U.S. American and the tag on the dress with the big velvet bow indicates that it was made by a company that was producing affordable garments, probably during the early recovery from wartime. The navy blue dress was higher-end and looks so much like the costumes seen in late 1940’s film noir.

Tomorrow we’ll look at some examples of how 1940’s dress styles have persisted during the following decades. Stay tuned . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

RARE NEW FIND! 1940’S DRESSY VELVETEEN JACKET

Nothing wonky about this jacket. It just needs a good clean and steam. Plus, I wish my team of models were with me as it would look so much better on Stella, maybe over a dressy 1940’s frock as it was intended for. Use your imagination. Anyway, I love, love it! Anything from this fashion decade thrills me, but a piece like this is so difficult to find and such a wardrobe necessity. Gals in the 1940’s often wore a fur stole or jacket with their evening outfits but, since we don’t do that anymore unless it’s a true vintage piece, a formal alternative is so important.

Probably handmade, from cotton velveteen. No lining, but none needed – the reverse side of the velveteen is a very smooth weave. Great peplum waist, a little longer in the back, and a big button to close. 3/4 sleeves with scalloped vents. Love this detail, too.

I’m over the moon and, as I always say -“You just never know” what might turn up. I’ll post my second find, exciting in a different way, tomorrow. Stay tuned . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

LATE 1930’S DAY AND DRESSIER FROCK and ACCESSORIES

Too many photos to do both decades together! I’ll spread them out over 2 or 3 days instead. Here are a couple of pretty 1930’s frocks and their accompaniments. First, one that our Depression Era gal might have worn to town. Perfect for shopping and a movie. It’s a lovely crocheted lace over-dress with a matching acetate satin slip underneath. Look at the celluloid belt buckle, also died to match.

The second dress is a rayon sheath with an over-blouse look and Art Deco beaded decoration. She might have worn it to cocktails, dinner and dancing later. Probably, the hemline would have been midi-length on her figure. An acetate slip underneath would have enhanced the fit and it has such unusual decoration on the bodice.

No matter where she was going, she might have carried a chatelaine rouge and powder compact and an antique needlepoint handbag. The clutch above also has a celluloid closure on the metal frame. The pot metal charm bracelet for daytime has European coins and Depression Era male figures dangling – a soldier, a laborer and a tycoon.

Pretty but practical shoes made for walking and dancing – and, of course, she can’t go anywhere without her 1930’s Zippo lighter. She’ll want to visit the smoking lounge during the movie matinee’.

Late Thirties – Forties tomorrow. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE SPRING JACKETS & COAT 1940’S – 1980’S

Distinctive tailoring and fabric in ladies’ jackets helps identify their decade in fashion history. Wool jackets with interesting buttons and lots of tailored details were very popular from the late 1930’s into the 1950’s. Not all 1940’s jackets had big, military-style shoulders. The two 1940’s jackets in the first photo are good examples which were both parts of a skirt suit originally. They’d look great with a pair of tailored pants, too. Look at the buttons and pockets that draw attention. Tabs on the cuffs and waistline detail do the same. Both jackets have an easy, flattering fit.

In the 1950’s, jackets became more sporty and body-conscious in many cases. This fitted white leather jacket is a great example. Covered buttons, a wide collar, slash pockets and back vent really draw the eye. It’s sleek and streamlined. The fitting reflects that in the tapered sleeves and fitted waist. Extra room on top which accents she shoulders and bustline gives a bit of an athletic or “va-va-voom” figure enhancement. Love it!

The bright red all-weather textured polyester coat from the 1970’s has many mid-century style features. The stand-out collar design with extended lapels is a “1970’s does 1940’s” style which was very popular in the early Seventies. The fitted Princess cut also harks back to the 1940’s and 1950’s, up through the early 1960’s because it is very classic. Knee-length hemlines on coats reflected the hemlines on skirts and dresses, so were shorter during WWII and the mini-skirt era between the early ’60’s and early ’70’s.

The tan-color 1980’s jacket is also made of leather. It’s a casual style that is more international and eccentric but has a bomber jacket silhouette paired with a 1940’s peplum waist that goes with some types of skirts and pants. Lots of gathers on the shoulders and at the waist give it a roomy fit that lets you wear a sweater underneath if you want to.

Before heading into a chronology of true vintage Spring day dresses, we’ll take a Snowbird vacation tomorrow. Stay tuned . .. . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

STELLA’S TRUE VINTAGE 1940’S 2-PIECE WEDDING SUIT

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This is the ensemble that Stella was wearing when I met her and I’m glad she didn’t want to give it up.  I’ll be showing some white satin 1940’s wedding pumps tomorrow.   Although they didn’t come with this outfit, they’d be just perfect with it!

During wartime, this was a relatively modest choice for her wedding and the bride probably had this suit custom-tailored.  Naturally, it has many of the 1940’s styling details which were popular then – shoulder pads, nipped peplum waist, a handkerchief hem and a rare coil metal zipper in the skirt.

Also, some of the favorite classic features of a wedding gown are also present – rows of tiny, covered buttons and medieval-style points on the sleeve hems.  The fabric is a substantial brocade/jacquard floral – not a high-end textile, but nice.  Clearly, this wedding took place in a formal setting.

I wonder about her hair . . . . bridesmaids?  Wouldn’t it be fun to go back as a guest? . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG:  MAGICVINTAGESPY.COM

SECOND FIND: GREAT GABARDINE JACKET FROM THE 1940’S

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Oh, I love this – just my style.  Dark navy gabardine fabric with a fabric-covered belt and interesting details.  Peplum waistlines are so flattering, on the right figure.

This beauty is in such good condition for it’s age.  I do need to replace the tattered lining and re-install shoulder pads, but that is a minor repair.  The best things are the authentic 1940’s styling, the belt in great condition, the quality fabric and tailoring.  I’ll wear it forever.

What’s next?  You just never know . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG:  MAGICVINTAGESPY.COM