Category Archives: ’30’s

Oops – HERE’S ANOTHER 1930’S PARTY FROCK!

Several elements here from the decade between the two World Wars. Drapey rayon fabric, geometric beading decoration a la’ art deco and a dropped waist/peplum effect, a la; the 1920’s and the early 1940’s. The length also doesn’t know exactly where and when it is – looks pretty short on a tall gal like Stella but would be midi-length on a woman of short stature, or even medium height at that time when average height was shorter than it is today.

As “upscale” as this looks, it was apparently a massed-produced design. That makes it a little easier to understand why the styling was as confused as the times. Marketing always follows social trends. Think about it; we were still recovering from WW1, Prohibition was effecting the economy and the culture, The Depression was strangling almost everybody, war was fomenting in Europe and it was looking like WW2 might happen any day.

Yes, it’s a pretty and fun dress but the historical and cultural overtones are even more fascinating. Just another day in the life of a true vintage sleuth. We ARE going to cross the Post-war border between the 1940’s and the 1950’s by early next week. Stay tuned . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

THE PERFECT TRUE VINTAGE COAT OVER 1930’S LBDs

The standard and traditional mid-century classic: a wool coat with fur collar and oversize buttons. Perfect and elegant in black. Wartime in Europe hadn’t yet impacted women’s fashion with rationing, but the economic Depression was being felt by almost everyone. Though the fur collar is not fine, the owner of this coat was a lucky lady.

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE RAYON SHEATH – PURE 1930’S DECO STYLE

Sleek and streamlined with a back neckline button closure. Overall gold-tone metal studs. Made of a heavy knit synthetic fabric that still drapes well despite it’s weight. A very business-like dress that would also go to a cocktail party with supreme confidence. This dress has PRESENCE. Worthy of any Hollywood actress of that time – looks like Joan Crawford to me. So completely different from the 1930’s frock in yesterday’s post.

Tomorrow we’ll be edging from the late 1940’s into the early 1950’s. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . By the way, I apologize for the photos that aren’t aligned to vertical. For some reason neither WordPress or my computer will allow me to edit this or I simply don’t know how.

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

THE “LBD” FROM THE 1920’S AND 1930’S

These two are certainly not designs by Coco Chanel, who came up with the Little Black Dress in 1926, but they still might have been seen at a cocktail party. They’re both oh-so-proper in spite of the loosening restrictions on women’s dress that were happening after the Edwardian 1910’s. The dress on the left, from the Thirties, is not terribly interesting to me but the bodice has those Deco-style pleats in the sheer lace panel that elevate the whole design. It was so amazing to discover it with the original floral ornament in front.

The midi-tea length lace dress from the 1920’s is pretty and would be very swishy over a rayon slip worn underneath. It was discovered in an antique wardrobe at a farm sale. The dropped waist is iconic. This frock was meant for a dressy special occasion rather than a night dancing the Charleston in a speakeasy.

How amazing it was discovering these pieces in such wonderful condition after almost 100 years! Most textile clues don’t last as well over so many decades but there are more to come . . . . . . . . . . . . . . . . . . . .Stay tuned . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

JUST FOUND: MID-CENTURY MEN’S(?) LEATHER KEY CASE ACCESSORY

Practically “new”; just a little corrosion on the metal parts. I couldn’t pass this up since it is an iconic true vintage personal item. This fine accessory is an example of a key case style that had been made for decades and decades, mostly before the 1970’s. Always in leather, and with a simple fold-over design and with these little metal hooks that can hold old-style car keys, house keys, post office box key, storage box key, office key, etc,, etc. I’ve seen many of them, and they’re always a good clue – especially if the keys are still present. . . . . . . . . . . . .

The design is meant to lie flat when the keys are tucked inside, so best for a pocket only. That’s why I have always guessed that it’s mostly a men’s accessory. When other types of more modern and prettier key-rings were not available, though, one of these could tuck securely into a lady’s handbag and they do allow the owner to carry all their important keys in one tidy place. Many of them, like this one, contained a card on which the owner could write their name and address in case the keys were lost. Often, people ignored these and they were still left tucked inside.

It’s another example of the elegant and high-quality items that our ancestors owned and used almost every day. I just never know what might turn up. Stay tuned . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

MORE WONDERFUL TRUE VINTAGE 1940’S SPRING DAY DRESSES AND ACCESSORIES

Some of my very favorite frocks. Wonderful rayon and blended synthetics. Pretty cotton. One sheer, the others opaque and drapey. Don’t you love these prints? Atomic, abstract and floral – big wartime and post-war favorites. Here, also, are some of the handbags, scarves and pumps that might have been worn with them.

Iconic styles, rationing-compliant and “modern” plastic alternatives to leather and wool. Silk and silky synthetic scarves were constant purse accessories. A few items carry over from the 1930’s – a few point toward popular styles as we go into the 1950’s. Since we’ve had such a long, cold winter, tomorrow I will show a few of the coats and outdoor accessories which might have accompanied 1940’s dresses outside the home. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE WWII LADIES’ BLOUSE AND TOP TRENDS

These blouses and sweater all came from the war years spanning the late 1930’s to the very early 1950’s. The first blouse is a women’s-wear version of the Western-wear trend. Perfect for square-dancing. Gingham and sculpted plastic buttons were popular. This example might have been home-sewn by a skilled seamstress.

Cashmere cardigan sweaters also were seen worn as blouses, sometimes with the buttons in back if it were a plain knit. This trend was especially popular among co-eds. A beautifully-decorated one like that above would have been front-facing, of course. Pringle of Scotland was a known brand and higher-end.

Before and after rationing, lace and other embellishments on tops and dresses were very popular. Tailored styles were also made, but lots of the designs before and after the war were quite fussy with many details.

Tomorrow I’ll show my newest discoveries. Stay tuned . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

RARE TRUE VINTAGE PRE-WWII AND WARTIME LADIES’ BLOUSES

Here are two of my oldest women’s blouses and two of the most interesting. What more can I say about the blue one? Not sure if it was home-tailored by a creative and fashion-forward gal, but I think so. Perfectly unique and attention-grabbing. What fun! Love it!!

The second blouse is from about the same time frame, but much more classic. You can see from the label that it was commercially-made and the Sanforized cotton designation puts it squarely after 1930. The Sailor collar styling was really popular for children beginning in the 1800’s, or before, but became a “thing” in women’s fashion especially in the years surrounding major wars, as did other types of military-inspired styling. It’s a classic sportswear item from the mid-century and could have been worn with a skirt, too, when women rarely wore pants or shorts.

The unusual thing about it is the tartan-weave trim. I can’t decide what may have inspired that but this blouse may have been sold in Great Britain or, possibly, was a homegrown Japanese take on U.S. and U.K. style, made to be worn locally in Japan. Some of that kind of thing was happening in Japan even decades before WWII. See how these investigative mysteries become more complex the deeper you go? I’d planned on showing more blouses today, but these two easily fill the space. I’ll continue with more tomorrow.

In the meantime, this is a NEWS FLASH! Yesterday I was on a new investigation and discovered true vintage and exceptionally-made retro garments. Both need a touch of hand-repair, so today will be a sewing day but I will post them soon. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

1940’s Western-wear Fashion Trend, Inspired by the Movies

Cowboy movies, which actually began a decade or so before the 1940’s, gained popularity and caused a major fashion movement in the Forties and Fifties. This beautiful men’s shirt, which belonged to a family member, is one of the favorite pieces I’ve ever seen. The colors are vibrant and who doesn’t love red and turquoise together? Look at the detail! There are even small pockets tucked under the yoke piping in front. Some of these were custom-tailored.

Cowboy hats also became very popular. This one is a well-preserved woven straw but wool felt hats by Stetson, in particular, were the most often seen. Bolo ties, made of leather with silver slides and aiguillettes replaced fabric neckties in Western-wear dress-up.

I have a pair of 1940’s women’s high-waist wool slacks with wide fabric belt loops finished with pearlized snaps. What a rare find! Don’t have a picture of them handy, but take my word that some of the Western fad did cross over into women’s-wear. I’ve got a cowboy-style shirt with floral embroidery and a fringed leather jacket from this era. This mother-of-pearl brooch is an example and, of course, silver and turquoise jewelry made by Native Americans was the real deal. I also have many examples of that, some that were owned by family members, too.

Naturally, the popularity of Western-wear has not decreased over the decades. Although there is a niche market for the very authentic and work-oriented designs, the style shows up in retail fashion all the time. A very pronounced trend really hit in the early 1950’s – that was Southwestern-style cotton dresses, most of which were 2-piece, and heavily decorated with colorful ric-rac and ribbon. Some Native American women wore these and they were heavily marketed for tourists in the southwestern states. 1940’s versions had 3/4 length skinny sleeves with metal zippers to the elbow. Later, short-sleeved versions and even cap-sleeve style dresses showed up in the genre. I’ve shown many of these in past blog posts. Add to that soft leather ankle-length boots and beaded moccasins. So glad that my family alive during the ’30’s – ’50’s enjoyed traveling to the the Southwest and did so many times!

Very fun, collectable and wearable. Tomorrow I’ll be showing women’s blouses & tops from this era. Stay tuned . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE 1940’S CASUAL DRESSES

We’ll begin with a pretty, white cotton eyelet dress that was home-sewn in 1940. It’s a lovely dress for town or a picnic, but it was made to be a wedding dress. Coming off the Depression years and with war in Europe, it was a very modest but hopeful costume for entering a dream future.

After 1941 and the United States joined World War 2, fashion became much simpler and plainer, but very practical. Shirtwaist housedresses and day dresses were the general uniform for women who didn’t wear specific uniforms related to their work. Dancing, as well as movie-going, were common inexpensive activities that helped people escape the worries and fears of their daily lives. Separates became more popular. Knitwear and wider gored skirts allowed movement while jitterbug was the favorite dance of those young enough to do it.

Plastic “gems” appeared in costume jewelry pieces, as well as preserved natural leaves. Even during the Depression and Wartime, a little bling always lifted spirits and enhanced any outfit. Tomorrow I’ll cover a 1940’s casual fad that made fashion more interesting during that time. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM