Through the decades the changes in style are often subtle, but they’re noticeable if your sleuthing trade skills are sharp. One thing that all these dresses have in common is excellent quality. I showed several dresses of this genre which were made in the Victorian/Prairie style when covering 1970’s Prom dresses a couple of months ago. Early in that decade, girls sometimes wore them to the Prom but they were usually fussier with lace and more details. Jessica McClintock of Gunne Sax styled them for at least 20 – 30 years. Labels always help, of course, but aren’t always present. The condition of all these examples is near-perfect, which can make the job a easier, though tell-tale signs of wear can sometimes be very helpful clues. Let’s start from left to right:
A Prairie-style gown, pretty and modest in cotton. Looks like it was made for retail because of the precise tailoring detail, but there is no label. I would put it in the 1970’s but it could possibly have been made later by an individual expert or a company that catered to a niche market which preferred very modest styles of dress.
A red and white plaid gown that picks up on the Prairie style, but in a much more casual, carefree design reminiscent of the 1960’s. It’s probably made from cotton but I can’t be sure without the file in front of me and it could be cotton/poly blend. It was made in the 1980’s in West Germany. This is an example of trends jumping the oceans, usually years after they originally appeared in the Western nations. Although they’ve done their own take on the style, it’s exceptionally well-made, as goods from West Germany have always tended to be, in my experience.
A black and white floral print gown made in Hawaii. This one is from the 1980’s, give or take a decade and is the most elegant. Same deal about the fabric as in the previous dress. The style is pure average conservative, which makes it harder to date exactly. A pretty dress, but nothing distinctive about it excepting for excellent tailoring. It might have been a wardrobe item of someone who lived in Hawaii, purchased at a specialty shop stateside which carried Hawaiian garments or by someone who bought it while on vacation. Hawaiian-made gowns have been popular with women worldwide since the 1950’s, but earlier ones were usually made in more traditional Hawaiian style and, often, of Hawaiian fabric with traditional island prints. The more mainstream universal designs like this one came later.
The final dress is from the 1990’s. Always harder for me to think of as true vintage, but it is worthy because of the good tailoring, 100% cotton fabric and the retail designer label sold by a high-end department store in New York City. It’s got pedigree. Again, nothing notable about the style but it is very well-cut, which can make a world of difference in terms of how a dress fits. That’s one feature of even plain, rather boring vintage clothing items that can make them worth collecting and wearing. The style can always be elevated by adding accessories but one thing that always elevates any garment is how well it is made and how well it fits.
Tomorrow I’ll be showing a collection of dressy day-wear accessories from the 1960’s that fit the category of well-made, classic and designer items that can “make” an outfit. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
MORGANA MARTIN, THE MAGICVINTAGESPY
BLOG: MAGICVINTAGESPY.COM
