Oops – HERE’S ANOTHER 1930’S PARTY FROCK!

Several elements here from the decade between the two World Wars. Drapey rayon fabric, geometric beading decoration a la’ art deco and a dropped waist/peplum effect, a la; the 1920’s and the early 1940’s. The length also doesn’t know exactly where and when it is – looks pretty short on a tall gal like Stella but would be midi-length on a woman of short stature, or even medium height at that time when average height was shorter than it is today.

As “upscale” as this looks, it was apparently a massed-produced design. That makes it a little easier to understand why the styling was as confused as the times. Marketing always follows social trends. Think about it; we were still recovering from WW1, Prohibition was effecting the economy and the culture, The Depression was strangling almost everybody, war was fomenting in Europe and it was looking like WW2 might happen any day.

Yes, it’s a pretty and fun dress but the historical and cultural overtones are even more fascinating. Just another day in the life of a true vintage sleuth. We ARE going to cross the Post-war border between the 1940’s and the 1950’s by early next week. Stay tuned . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE RAYON SHEATH – PURE 1930’S DECO STYLE

Sleek and streamlined with a back neckline button closure. Overall gold-tone metal studs. Made of a heavy knit synthetic fabric that still drapes well despite it’s weight. A very business-like dress that would also go to a cocktail party with supreme confidence. This dress has PRESENCE. Worthy of any Hollywood actress of that time – looks like Joan Crawford to me. So completely different from the 1930’s frock in yesterday’s post.

Tomorrow we’ll be edging from the late 1940’s into the early 1950’s. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . By the way, I apologize for the photos that aren’t aligned to vertical. For some reason neither WordPress or my computer will allow me to edit this or I simply don’t know how.

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

BEAUTIFUL RAYON DRESSY DAY-DRESS FROM THE POST-WAR 1940’S

Taking a short break from the LBDs and going for a little color. This beautiful navy blue fitted rayon dress is a perfect example of the late 1940’s return to more luxurious day wear after the restrictions of rationing were ended. The label is Loma Leads, from a dress company that was organized in the late 1920’s and operated in New York and Paris. It had several departments and was around in one form or another at least into the early 1960’s. A very uptown classic ladies dress from the time when there was more fabric available again, so hemlines came back down and extra tailoring details like the peplum and bodice tucks were again possible. Women had been SO waiting for this! The exuberance of big rhinestone buttons on a day dress speaks to the attitude of a return to extravagance in fashion. The big skirts of Christian Dior’s New Look at this time is another example.

This style, however, is very buttoned-up and, to my mind, underlines the haughty, elegant and “rich” look intended here. After all the restrictions and deprivations of the “make do and mend” wartime years, luxury and affluence were the beckoning horizon for the United States and Canada while Europe was more intent on surviving and rebuilding after all the extensive damage to their infrastructure and land. But, Paris had always led the world of couture and design so fashion bounced back there, too, as Dior and other designers met the challenges and optimism of the new era and resumed their lead.

It is so fascinating to untangle the ways that fashion trends dovetail with historical events. The clues are everywhere and a good sleuth always looks for them. A completely different example from this time tomorrow – stay tuned . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM . . . . . .

ELEGANT MOD TRUE VINTAGE 1960’S LBD

From the early to mid-1960’s, a sleek, sleeveless classic sheath style cocktail dress with a boat neckline, which I love. It’s knee to bottom-of-knee length, which is a very flattering hemline on most women and was common at that time right before almost everything had an above-the-knee or mini length. It’s so hard to get good detail on black clothing in photos, but this one is easier because the only decoration is a medium-width band of black beading at the waistline. Very well-tailored in a light-medium weight knit fabric with a very nice drape. This one factor takes it over the line from a Summer dress to one for Fall. Good quality, good fit – the signature features of well-made true vintage clothing.

I have more examples in the files of 1960’s LBDs but, in my images file, I ran across a large number of dresses of this type from the 1940’s. I’ll probably break the timeline to put these in the next posts before resuming to LBD’s from the more recent decades. I am traveling back to Headquarters as of tomorrow, so there may be a few days pause while I reorganize. Won’t be long so stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE 1960’S DRESSY FROCK – ANOTHER FINELY HAND -TAILORED GARMENT FROM BRITISH HONG KONG

This dress is such a treat! I was so thrilled to uncover it. Look at the marvelous tailoring details and ingenious construction – A basic sheath style, with a heavily-decorated blouson top that appears to be separate, but is attached at the shoulders and fully-lined with a white silk under-blouse. Both layers close with a metal zipper. Hooks and eyes secure the neckline for good fit. The shoulders have strap-holders sewn in. The acetate skirt is also lined with black rayon and has a wide hem allowance plus a walking vent in the rear seam. Hand-finished all over.

In the ’50’s and 1960’s a woman of moderate means could save for the occasional purchase of clothing made this way and more prosperous women had closets full of nothing else. These were the standards of better-made garments during the mid-century. Now even very expensive clothing is sometimes constructed poorly and hardly ever as well as this dress is. The attention to detail and hand-done stitching made clothing fit better look more polished.

Tomorrow I’ll show you another frock from this decade. Stay tuned . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE MID – LATE 1960’S LONG LEISURE DRESSES – MOD, WITCHY, ETHNIC

British influence Medieval/Victorian/Edwardian vibes, Op-Art, Flower Power and Indigenous influences allowed mainstream women to enjoy some “revolutionary” style during this transformative decade while not getting too far away from classic traditions. Plus the fact that they couldn’t have been more comfortable, convenient and flattering.

Fabulous sleeves, hand-done embroidery, geometric floral graphics. Love, love, love! Of course I had to collect these clues. Tomorrow we’ll step into the progression of this genre in examples from the Seventies, Eighties and Nineties. Stay tuned . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE LATE 1950’S – MID-1960’S DRESSES

Late Fifties saw slinky knit sheath dresses that carried over the new, easy-care synthetics from the 1940’s. The prints morphed slowly from geometric, atomic shapes back to cute animals, fruits and veggies. This fabric is amazingly comfortable and drapes beautifully but was economical. Common, moderately-priced frocks were made from it.

Just a few years later, lace overlay became the big thing. Dressy day-dresses were often made from it, as well as semi-formal and formal gowns. These were also generally made from synthetic or blended fabrics but probably required dry-cleaning. Better frocks often came from British Hong Kong, where the design and hand-made tailoring made them exceptionally elegant and of higher quality. These dresses were still within the reach of middle-income ladies but were more expensive. See the black dressy sheath with a beaded over-blouse above. The straight black high-neck sheath came from Saks Fifth Avenue.

Then, again from the Brits, came Mary Quant’s Tent Dress in 1964. Although the Mod style had started in the 1950’s, it’s appearance in clothing was totally revolutionary. It brought with it radically shorter hemlines and easy-to-wear, casual shapes. See the light blue, home-sewn version above.

Some styles retained their classic, conservative lines and stuck to neutral or basic tones while bright colors became ever more popular, even in formal garments. While political and social movements became radicalized and changed society, the Hippie, Boho and Prairie styles started to take over in the late 1960’s and carried over into the early 1970’s. Tomorrow we’ll look at some of the ways that popular fashion incorporated these trends into mainstream dressing. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE EARLY 1950’S DRESSY DAY-WEAR

Let’s start with this novel style by a famous French (undoubtedly Paris) designer. The knock-off pictured above was by Nelly Don, a well-known mid-century ladieswear label in the U.S. The belted sheath dress woven of substantial cotton or a blend has a wide detachable peplum which creates this avant garde silhouette. The French designer brought this luxury style out in 1952 and the mid-priced American version followed quickly.

A very pretty semi-sheer dress with a scarf neckline is unusual in an olive green and purple print which I love. Again, it’s belted and fitted as were most of the dresses of this time and follows a shirtdress style.

This green pencil skirt is made in a relatively briefly-used but popular fabric which consists of thin, rayon(?) ribbon that is coiled in a continuous design, appliqued onto another fabric base. Imagine it worn with a pretty, fitted blouse. I have a black skirt suit made in this fabric and a family member owned a short-sleeved dress in a gold color, back in the day.

The shirtwaist dress never lost it’s place and continued into the Fifties and beyond in fabrics which ranged from cotton and cotton blends to rayon and silk. The simplest daywear styles continued to be the housewife’s daily uniform. This one is a slightly upscaled version in a more complex print with embroidered trim and tucks.

This black and white dressed-up sundress would have been appropriate to go on a date, to the Ladies’ Club, Country Club or shopping in the city. It may have been custom-made, as women and professional tailors continued to use their skills this way though not as much out of necessity as during wartime. The Fifties were about being thrifty but also stylish and having more!

Shoe styles carried over from the 1940’s but with sleeker lines. Pumps were a bit more cutaway and more often had sling-backs. Soles and heels were slimmer. Peep toes continued, which I absolutely love. Hairstyles became smaller and neater again as did hats, which continued to be de rigueur for any well-dressed woman. Also, a pair of well-made gloves in a style which complemented your outfit and a short string of pearls with almost anything from casual to dressy outfits were considered to be necessities for elegant style. Handbags adopted many styles but here are a couple of semi-dressy designs that carry over the classic “tapestry” floral design and introduce the decorative metal frames and vinyl covering which began to be more popular.

Tomorrow we’ll stay in the same Forties to Fifties time-frame but focus on casual separates and trends. Stay tuned . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

LATE 1930’S DAY AND DRESSIER FROCK and ACCESSORIES

Too many photos to do both decades together! I’ll spread them out over 2 or 3 days instead. Here are a couple of pretty 1930’s frocks and their accompaniments. First, one that our Depression Era gal might have worn to town. Perfect for shopping and a movie. It’s a lovely crocheted lace over-dress with a matching acetate satin slip underneath. Look at the celluloid belt buckle, also died to match.

The second dress is a rayon sheath with an over-blouse look and Art Deco beaded decoration. She might have worn it to cocktails, dinner and dancing later. Probably, the hemline would have been midi-length on her figure. An acetate slip underneath would have enhanced the fit and it has such unusual decoration on the bodice.

No matter where she was going, she might have carried a chatelaine rouge and powder compact and an antique needlepoint handbag. The clutch above also has a celluloid closure on the metal frame. The pot metal charm bracelet for daytime has European coins and Depression Era male figures dangling – a soldier, a laborer and a tycoon.

Pretty but practical shoes made for walking and dancing – and, of course, she can’t go anywhere without her 1930’s Zippo lighter. She’ll want to visit the smoking lounge during the movie matinee’.

Late Thirties – Forties tomorrow. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE 1960’s DRESSES IN THE MAD, MOD WORLD

Flower-power mini-dresses, traffic light neon colors, military-styling, psychedelic prints! These trends all appeared during the middle years of the 1960’s. Cotton is out – all these dresses are made from some form of synthetic fabric. So different from the previous decades, even though some of the classic details still crop up and garments are still well-made. See the Peter Pan collar on dress #1? The contrasting edging on the yellow sheath? Nehru collar (both military and Asian) and metal hardware on the stop sign red dress? Swirly hallucinogenic op-art on a classic shirtdress style? Perfect reflections of social culture, which was morphing yearly between Peace & Love, End the Vietnam War, Sex, Drugs & Heavy Metal rock n’ roll. In spite of all that, look at the tailoring!!

Pretty lingerie slips were still called for with these fitted frocks but the longer lengths were no longer suitable. Knee-length, at the longest, and mini-length became available. Wonderful nylon that tolerates hot water and can be dyed even allowed some creative girl to do a tie-dye.

Tomorrow we’ll take a stroll in some late 1960’s dresses and visit Carnaby Street. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM