BEAUTIFUL RAYON DRESSY DAY-DRESS FROM THE POST-WAR 1940’S

Taking a short break from the LBDs and going for a little color. This beautiful navy blue fitted rayon dress is a perfect example of the late 1940’s return to more luxurious day wear after the restrictions of rationing were ended. The label is Loma Leads, from a dress company that was organized in the late 1920’s and operated in New York and Paris. It had several departments and was around in one form or another at least into the early 1960’s. A very uptown classic ladies dress from the time when there was more fabric available again, so hemlines came back down and extra tailoring details like the peplum and bodice tucks were again possible. Women had been SO waiting for this! The exuberance of big rhinestone buttons on a day dress speaks to the attitude of a return to extravagance in fashion. The big skirts of Christian Dior’s New Look at this time is another example.

This style, however, is very buttoned-up and, to my mind, underlines the haughty, elegant and “rich” look intended here. After all the restrictions and deprivations of the “make do and mend” wartime years, luxury and affluence were the beckoning horizon for the United States and Canada while Europe was more intent on surviving and rebuilding after all the extensive damage to their infrastructure and land. But, Paris had always led the world of couture and design so fashion bounced back there, too, as Dior and other designers met the challenges and optimism of the new era and resumed their lead.

It is so fascinating to untangle the ways that fashion trends dovetail with historical events. The clues are everywhere and a good sleuth always looks for them. A completely different example from this time tomorrow – stay tuned . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM . . . . . .

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