
OK, now we find ourselves in about 1968 – 1972. Culture has changed big-time since 1963. Before the Prairie-style trend of the early – mid 1970’s, there was a heavy swing to Medieval and Edwardian style with lots of crushed velvet, panne’ velvet, pirate sleeves, ruffled cuffs and braided trim. This little black dress which was made at home has most of those features, plus a mini hemline and an elasticized waistline but otherwise is styled more like a tunic. No embellishment excepting for the gold braid around the neckline. Hardly a cocktail dress. I’m guessing that some teen girl might have worn it to her high school homecoming dance.
Fashion follows culture and history. The neat, feminine and careful tailoring of the 1940’s – early 1960’s kind of went out the window in favor of looser silhouettes and flowing skirts. Some commercially-produced dresses were less casual but younger women tended to prefer the bohemian look. As often happens, the Prairie style that followed in the early 1970’s, with its long skirts, tight bodices and cinched waists was a reactionary swing toward conservatism that entered pop culture under the radar. Most women didn’t realize that popular fashion reflected a wish to put women back into a social role from the past. However, some women got it. During the early 1970’s there was also a style trend toward 1940’s fashion – a time when women broke out of traditional roles to enter the workplace as part of the war effort during WW2. Remember Rosie the Riveter.
The push for women’s equal rights made great strides during the decade of the 1970’s. But, we now know that those gains may have made us complacent and that we can’t afford to be.
Tomorrow we’ll visit the 1980’s and explore these clues a little farther. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..
MORGANA MARTIN, THE MAGICVINTAGESPY
BLOG: MAGICVINTAGESPY.COM































