Category Archives: 1940’s, Wartime, WWII, Post-war, dress

1940’s WAR-SHOCK DRESSES & WARTIME FASHION TRENDS

Before 9-11 it was hard for young U.S. Americans to understand the shock and fear that the attack on Pearl Harbor caused in December 1941. The government’s decision to join WWII, which had been happening in Europe and seemed remote to most everyday folks in the U.S., suddenly brought it close to home. The news and the movies began to open the doors on Asian culture and the curiosity of Americans and popular culture started to make this theme trendy. These dresses are from some of my most interesting investigations.

From the 1940’s on, Cheongsam dresses like the lavender one above gained popularity. Mata Hari and Charlie Chan became cultural figures in the media. The beauty and flattering fit of Chinese and Japanese traditional frocks brought interest in Chinatown areas of many cities and non-Asian women began to shop there. Above, see also a Japanese tea dress – fabulous find dating from the 1930’s, made in Hawaii. The purple native traditional gown from Hawaii also found a home in some American woman’s closet after people began traveling again.

But, before that time, women stayed at home. They worried about their family members and friends who were fighting in or living in war zones. They joined the war effort in whatever way they could through their work, volunteerism and spending habits. Of course, some kind of escape was necessary to maintain their sanity. That’s where the movies and dancing filled a void. Whether homemade or found at retail, dancing and cocktails required special dresses and women were very creative despite the restrictions caused by rationing.

Synthetic fabrics were most available and affordable, so this red jacquard frock with puffed sleeves and an elasticized neckline which allowed cold shoulders was home-sewn. A similar style in black was local couture from a specialty shop in Texas and has ruched 3/4 sleeves and shows off the luxury of velvet piping decoration. The pink knitted and crocheted 2-piece cocktail dress was another unusual find which somehow found it’s way to Argentina. It’s made of a heavy, glossy/shiny yarn that allowed some gal to make a glamorous outfit on the cheap.

So fascinating! Such a fun bunch of clues these are. The delight is in the details. More tomorrow – stay tuned . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

RARE NEW FIND! 1940’S DRESSY VELVETEEN JACKET

Nothing wonky about this jacket. It just needs a good clean and steam. Plus, I wish my team of models were with me as it would look so much better on Stella, maybe over a dressy 1940’s frock as it was intended for. Use your imagination. Anyway, I love, love it! Anything from this fashion decade thrills me, but a piece like this is so difficult to find and such a wardrobe necessity. Gals in the 1940’s often wore a fur stole or jacket with their evening outfits but, since we don’t do that anymore unless it’s a true vintage piece, a formal alternative is so important.

Probably handmade, from cotton velveteen. No lining, but none needed – the reverse side of the velveteen is a very smooth weave. Great peplum waist, a little longer in the back, and a big button to close. 3/4 sleeves with scalloped vents. Love this detail, too.

I’m over the moon and, as I always say -“You just never know” what might turn up. I’ll post my second find, exciting in a different way, tomorrow. Stay tuned . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

RARE TRUE VINTAGE PRE-WWII AND WARTIME LADIES’ BLOUSES

Here are two of my oldest women’s blouses and two of the most interesting. What more can I say about the blue one? Not sure if it was home-tailored by a creative and fashion-forward gal, but I think so. Perfectly unique and attention-grabbing. What fun! Love it!!

The second blouse is from about the same time frame, but much more classic. You can see from the label that it was commercially-made and the Sanforized cotton designation puts it squarely after 1930. The Sailor collar styling was really popular for children beginning in the 1800’s, or before, but became a “thing” in women’s fashion especially in the years surrounding major wars, as did other types of military-inspired styling. It’s a classic sportswear item from the mid-century and could have been worn with a skirt, too, when women rarely wore pants or shorts.

The unusual thing about it is the tartan-weave trim. I can’t decide what may have inspired that but this blouse may have been sold in Great Britain or, possibly, was a homegrown Japanese take on U.S. and U.K. style, made to be worn locally in Japan. Some of that kind of thing was happening in Japan even decades before WWII. See how these investigative mysteries become more complex the deeper you go? I’d planned on showing more blouses today, but these two easily fill the space. I’ll continue with more tomorrow.

In the meantime, this is a NEWS FLASH! Yesterday I was on a new investigation and discovered true vintage and exceptionally-made retro garments. Both need a touch of hand-repair, so today will be a sewing day but I will post them soon. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

1940’s Western-wear Fashion Trend, Inspired by the Movies

Cowboy movies, which actually began a decade or so before the 1940’s, gained popularity and caused a major fashion movement in the Forties and Fifties. This beautiful men’s shirt, which belonged to a family member, is one of the favorite pieces I’ve ever seen. The colors are vibrant and who doesn’t love red and turquoise together? Look at the detail! There are even small pockets tucked under the yoke piping in front. Some of these were custom-tailored.

Cowboy hats also became very popular. This one is a well-preserved woven straw but wool felt hats by Stetson, in particular, were the most often seen. Bolo ties, made of leather with silver slides and aiguillettes replaced fabric neckties in Western-wear dress-up.

I have a pair of 1940’s women’s high-waist wool slacks with wide fabric belt loops finished with pearlized snaps. What a rare find! Don’t have a picture of them handy, but take my word that some of the Western fad did cross over into women’s-wear. I’ve got a cowboy-style shirt with floral embroidery and a fringed leather jacket from this era. This mother-of-pearl brooch is an example and, of course, silver and turquoise jewelry made by Native Americans was the real deal. I also have many examples of that, some that were owned by family members, too.

Naturally, the popularity of Western-wear has not decreased over the decades. Although there is a niche market for the very authentic and work-oriented designs, the style shows up in retail fashion all the time. A very pronounced trend really hit in the early 1950’s – that was Southwestern-style cotton dresses, most of which were 2-piece, and heavily decorated with colorful ric-rac and ribbon. Some Native American women wore these and they were heavily marketed for tourists in the southwestern states. 1940’s versions had 3/4 length skinny sleeves with metal zippers to the elbow. Later, short-sleeved versions and even cap-sleeve style dresses showed up in the genre. I’ve shown many of these in past blog posts. Add to that soft leather ankle-length boots and beaded moccasins. So glad that my family alive during the ’30’s – ’50’s enjoyed traveling to the the Southwest and did so many times!

Very fun, collectable and wearable. Tomorrow I’ll be showing women’s blouses & tops from this era. Stay tuned . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE 1940’S BETTER DAY-DRESSES AND ACCESSORIES

I had planned to show more dresses this morning, but my computer suddenly won’t upload more pictures. So, we’ll stick with these beautiful frocks today. The one above is from the Post-war period, I would guess, though some longer hems were also present before WWII started.

A lovely nylon slip like the one above might have been worn with it.

The mid-blue dress is made from a stiffer fabric and is from earlier in the decade. Cute and more girlish, but both are special – dressier daywear.

Mid-century costume jewelry pins and brooches like the ones in this picture, especially those on the left side, might have been worn with dresses like this and a dark navy handbag like the one above is a nicer 1940’s style with a fabric body and strap.

This final black frock is probably meant for cocktails, dinner or evening, though very tailored. It comes from the early Forties or perhaps the Thirties, with it’s Deco-style decoration with metal studs.

So, this is a little wardrobe trip from the pre-war and, possibly, the post-war 1940’s. Some of the costume pins also span the decades from late Thirties to early Fifties. Tomorrow I’m sticking with the same era, but focusing on more casual styles. Stay tuned . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

SPECIAL WARTIME AND POST-WAR STYLES FROM THE 1940’S

Classic designs made subtle changes over the decade which reflect the evolution of style and the social and historical events taking place at that time. Party dresses for special occasions have always been a “thing”. Skirt suits from Utility-style in the mid-’40’s to embellished designs were more like couture garments in the Post-war years. A matching hat was always essential.

High-school Prom tradition is about 100 years old now. The popularity of skirt suits for women began about the same time. Since about 2000, traditional styles in both these categories have shifted in major ways, so the focus on these types of garments in my investigations has gone from around 1920 through the 1990’s, with the spotlight on 1930’s – 1980’s. The Forties through the Sixties have been my favorite decades for classic structured suits, as they were more like two-piece dresses before and after and very trendy in design. Good luck finding a true vintage suit or Prom dress from the 1920’s or even the ’30’s but after 1940 the clues are still out there.

Although there were some very nice styles from the 1920’s and 1930’s, the prettiest suits and formal dresses, in my opinion, came from the late 1940’s and early 1950’s. Lots of attention to detail, flattering fit and high quality. In decades after that, frocks were not as interesting and suits were generally more boring, too. Tomorrow I’m going back to late 1930’s – 1940’s for dresses with one or two ’80’s WWII retro styles thrown in. Stay tuned . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

WEIRD EARLY 1930’S – 1940’S LADIES’ HATS

The late 1930’s, coming out of the Depression, and early 1940’s were very strange times for hats. Little bowlers with chin straps and straw hats looked almost like women had raided their grandfathers’ closets. After that, hats became really odd and sometimes frankly ugly, in my opinion. Later in the Forties some beautiful hats were worn but, let me tell you, the one’s I’ve seen that have survived have generally been pretty strange. I have a photo of a relative in 1940 who wore a hat along with her wedding suit that looked like a battleship sitting across her head.

Above, we have grandpa’s hats, plus a pretty picture hat and an early wartime model that looks like a cross between a tam-o-shanter and a French beret that have been parts of Naval uniforms. I’m not quite sure how it was meant to be worn.

Later versions with veils and flowers or feathers are softer and more stylish – looking more like what we saw in the Post-war late ’40’s and early 1950’s period. In the meantime mid-’40’s came the fedora styles for women, which are my favorite. Very wearable, versatile and almost universally flattering (and perfect for any undercover agent) but not as interesting.

But, all the pre- and post-WWII fashion trends ARE very interesting and I’ll continue to delve into them. Stay tuned for fabulous wartime Utility Suits and post-war skirt suits plus 3 Prom dresses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE 1940’s FORMAL DRESSES, PLUS A DRESSY 1930’s CLUTCH PURSE

Beautiful, glossy fabrics – most of them synthetics – and lovely designs. I adore them all, but especially the first one. Let’s look at them one by one.

The first gown has a dark green velvet bodice, trimmed with the same pale green satin fabric that the skirt is made from. So flattering and luxurious. The bright red dress is a more conservative style, but still gorgeous. It’s made of an interesting fabric type which I’ve seen in other 1940’s dresses – it has a satin finish but with tiny black diamonds machine-embroidered all over. I suspect that this fabric, though lovely, was a more economical one.

The blue dress was tailor-made by hand. It is sewn from a bias-cut rayon which gives it that wonderful, drapey fit. The atomic/stellar cut-outs surrounded by seed beads were all done by handwork. I love the cut of the sleeves and the way the bustline and waistline are finished. That back tie belt gives it a really wasp-waist fit.

Finally, the black velvet two-piece dress is an entirely different design. Very proper and buttoned-up in velvet and crocheted lace, with rhinestone-center buttons.

Each of these gowns was a surprising and fabulous find. It’s rare to find 1940’s formal garments in the first place, and to find them in near-perfect condition is almost unheard of. The best bet is if they can be acquired from the original owner, or their estate. This is always a more informative clue when starting any investigation.

I’ve re-opened the 1940’s archives and am finding myself doing a deep dive there. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

MORE TRUE VINTAGE 1940’S DAY DRESSES (& ACCESSORIES)

Made from cotton, poly and rayon – these dresses from the pre- and post-war years of the 1940’s tell a fashion history of what was happening during the decade. In the late 1930’s and first 2 years of the 1940’s the war was still fomenting in Europe and Americans didn’t feel especially impacted by this. We had not joined the fight yet and everything at home was ticking along as usual, with fun movie entertainment, jitterbug dancing and jazz. Casual cotton dresses were available, as well as comfy cotton slips. A Western-wear travel fad breezed through the fashion world and sunglasses became more and more common accessories. Cat-eye glasses were called Harlequin glasses then but a round or square lens with heavy plastic frames was the most common until the 1950’s. (Of course, the glasses case in the second picture is retro 1960’s.)

While the reality of war was settling in, synthetic poly fabrics and some rayon took the place of cotton, silk and wool. During rationing, shirtwaist dresses were still the classic standard but hemlines inched up, sleeves got shorter, details and pretty decoration decreased and styles changed, with more sheath dresses being seen. Some of these things changed back after the war but fashion always moves forward. More 1940’s fashion tomorrow – stay tuned . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE 1980’S DOES 1940’S DRESSES

As you probably noticed in my last post looking at the 1970’s, I am not very focused on the “modern” styles from that decade because they were not interesting, in my opinion, and generally not of high quality. The same goes for lots of the 1980’s clothing, but I do enjoy some of the New Wave styles and the revival (again!) of 1940’s designs. I don’t have a large archive of New Wave examples because it was a short movement and so trendy that lots of the garments were cheaply-made and didn’t last. However, the Forties revival was a bit more mainstream and produced some dresses, etc., of better quality. The examples above cover this whole spectrum.

The first two frocks are a revival of designs giving a nod to nautical or “sailor” styles. Sailor collars, especially, have shown up on women’s dresses and children’s clothing since the 1800’s and maybe before. Blue and white have been classic color combinations in Spring fashions, too. The first example above with the outsized collar also has 1940’s-style cut, waistline, 3/4 sleeves and midi hemline. It’s a less expensive dress, very trendy and not true navy blue in color. By contrast, the second dress is true to military style with it’s embossed metal buttons, true navy blue and white colors and prominent stripes. The rest of it’s style is more New Wave, with a midriff top and geometric cut. It’s much more elegant and well-made. We saw a LOT of mid-priced floral print midi skirts and shirtwaist dresses, which were very good flashbacks to 1940’s everyday styles. Finally, I do love this brown print rayon dress by a trendy mid-priced designer (forgot her name). It’s a late ’30’s – early ’40’s design with great fabric drape. I also love this halter style floral midi – Very mid – ’40’s!

I rarely cover anything from the high fashion or couture world since my investigations don’t typically take place where those clues are likely to be found, though exceptions to the rule always exist. Tomorrow I’m going back to my primary focus on dresses and accessories actually made before 1970. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM