Category Archives: ’70’s

TRUE VINTAGE SPRING JACKETS & COAT 1940’S – 1980’S

Distinctive tailoring and fabric in ladies’ jackets helps identify their decade in fashion history. Wool jackets with interesting buttons and lots of tailored details were very popular from the late 1930’s into the 1950’s. Not all 1940’s jackets had big, military-style shoulders. The two 1940’s jackets in the first photo are good examples which were both parts of a skirt suit originally. They’d look great with a pair of tailored pants, too. Look at the buttons and pockets that draw attention. Tabs on the cuffs and waistline detail do the same. Both jackets have an easy, flattering fit.

In the 1950’s, jackets became more sporty and body-conscious in many cases. This fitted white leather jacket is a great example. Covered buttons, a wide collar, slash pockets and back vent really draw the eye. It’s sleek and streamlined. The fitting reflects that in the tapered sleeves and fitted waist. Extra room on top which accents she shoulders and bustline gives a bit of an athletic or “va-va-voom” figure enhancement. Love it!

The bright red all-weather textured polyester coat from the 1970’s has many mid-century style features. The stand-out collar design with extended lapels is a “1970’s does 1940’s” style which was very popular in the early Seventies. The fitted Princess cut also harks back to the 1940’s and 1950’s, up through the early 1960’s because it is very classic. Knee-length hemlines on coats reflected the hemlines on skirts and dresses, so were shorter during WWII and the mini-skirt era between the early ’60’s and early ’70’s.

The tan-color 1980’s jacket is also made of leather. It’s a casual style that is more international and eccentric but has a bomber jacket silhouette paired with a 1940’s peplum waist that goes with some types of skirts and pants. Lots of gathers on the shoulders and at the waist give it a roomy fit that lets you wear a sweater underneath if you want to.

Before heading into a chronology of true vintage Spring day dresses, we’ll take a Snowbird vacation tomorrow. Stay tuned . .. . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

True Vintage Ladies’ Sweaters 1940’s – 1970’s

Just a few examples of the many styles and varieties in my archives, but this assortment is a good beginning. The most classic, and probably the most numerous of my discoveries, have been cardigans. Finely made cashmere sweaters, like my mother’s yellow one with appliqued flowers, were a staple for the college coed in the late 1930’s to 1940’s. Plain styles were often worn in reverse, with the buttons in back. Up through the 1950’s to the early 1960’s beaded and embroidered cardigans were hugely popular and the designs were endless. Most were commercially-made, many of the best ones in British Hong Kong, but some women decorated theirs at home. My mother bought this yellow sweater jacket by Banff in the early 1960’s.

Of course, there were v-neck, crew neck, and collared sweaters in all sorts of variety. Most were nice, but casual styles made to wear with skirts and, later, with slacks. Wool sweaters provided the most warmth for colder months and, until Orlon became available, almost all sweaters were made of wool. Synthetics were really given a boost during WWII because of the government’s requisitioning of wool for military uniforms.

The turtleneck that we love now didn’t seem to show up too much in everyone’s closets until the early 1960’s. Until then, it was a little more avant guarde or unconventional for the average gal though they were on the scene from the 1920’s. Always a sportswear item, especially from the time women began to dress more casually in the 1940’s, women’s sweaters became less dressy. We’d begin to see themed sweaters like this Las Vegas souvenir from the 1970’s or with prominent monograms, mostly in the ’50’s. Of course, many mid-century women knitted and crocheted tons of styles at home, from super-casual to evening styles.

True vintage sweaters from before the 1970’s when acrylic yarn took over are a rare and fabulous find. Moth damage, pills and snags usually took most of them out of circulation. Though I have many, it’s only possible to show sample at one time. A few ladies’ casual Spring jackets tomorrow – stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

A FEW TRUE VINTAGE MEN’S SWEATERS, WOOL SHIRT AND 2 JACKETS FROM THE 1960’S AND 1970’S

Here are a few of the iconic everyday styles seen frequently in menswear from the early 1960’s until the mid 1970’s. The 1970’s styles, shown in the center panel, are still probably in production. Cardigans and pullovers have been popular for men at least since the 1940’s. The styles produced in the 1940’s and 1950’s were most interesting, with colorful knitted-in patterns and leather inserts.

In the top panel, first shown is a woolen knit cardigan with embossed metallic buttons. It’s an imported European style. Second is a wool shirt, which has been a cold-weather casual staple for men for decades. The Henley neckline closure makes this one unique. After that, an iconic suede leather jacket with sweater-knit collar and sleeves. I have several of these in the archives, in different earth-tone colors. They are beautiful pieces which have, surprisingly, survived the decades in excellent condition. Next are 2 plain, standard cardigans which have been a part of almost every older man’s wardrobe (often with leather elbow patches) and younger mens’, too, especially when they have been designed as golf sweaters. The first, with patch pockets, is made of wool and is older – probably 1960’s. The second, in burgundy, is acrylic knit as is the light blue Izod V-neck. Standard 1970’s construction and fabric.

Finally, I picked this iconic Ted Williams hunting jacket to include in the post. Ted Williams was a famous baseball player and lent his name to this jacket sold by Sears & Roebuck in the early 1960’s. The label tells the marketing story and you can see the heavy knitted neckline. Cuffs are made of the same material. In front, the jacket zips and has standard-looking pockets. I have shown the back view because the rear “game pocket” is most visible. It extends across the lower back and opens with a zipper on both sides.

This find was an education for me, as I’d never heard of Ted Williams or seen this type of jacket before. What great clues in any investigation! Women’s styles tomorrow – stay tuned . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

True Vintage Late 1970’s – 1980’s Prom Dress and Heels

Again, a bow at the waistline and sheer fabric over opaque. But, the flavor has changed – big, bold Eighties does Forties floral print and in-your-face colors. Also, the sequins and beads sprinkled on the bodice looks like Eighties and Nineties, rather than the mid-century style. The pumps are a Sixties throwback. This gown is much more showy than the tailored, sophisticated styles of the Fifties and early Sixties and we’re still about 10 years away from the glitzy power frocks of the Dynasty decade.

Still pretty and girly, though not quite as “sweet”, in spite of all the pink underneath. It’s so interesting to see how clues and evidence overlap from year to year. Stay tuned for the file containing mid-century day-wear suits, dresses and accessories as Winter moves toward Spring . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

Mod Floral Prom Formal from the Mid- Late 1960’s

Flower Power! A little Victorian flavor here, too, which began to show up in the late Sixties. This carried over into the Prairie styles of the late Sixties and early Seventies, several of which I showed a few days ago. At that time, many were worn to the Prom. Lots of changes were happening in history and culture during this time and fashions morphed at lightening speed.

Of course, Mod flowers, empire waistline, gathered sleeves and retro ruffles plus a novel style element that showed up then and disappeared pretty quickly – big tall cuffs with lots of buttons. Many blouses and dresses were made with these, as well as long pointy collars, which had their own version on 1970’s shirts a few years later.

Although it’s a mangled mash of styles, it’s really cute and this was a time for CUTE clothing. It was a fad for a fairly short time. Sophisticated fashion took a back seat for a while. I haven’t seen too many of these during my investigations, so this one was a very fun find. Stay tuned for going ahead to the 1980’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

Beautiful True Vintage Victorian Prairie Style Dress from early 1970’s

In a pretty apricot pink pastel hue, this lace and cotton gown is a perfect example of the prairie dresses in Victorian style from the late 1960’s to the very early 1970’s. Unlike the ones that were hippie-style, this type is very straight-laced and conservative, modeled after the dresses from the late 1800’s. Never my favorite, but definitely worth collecting since they represented a major Seventies fashion trend.

This one is not a famous label like Gunnie Sax, but it’s well-made and well-designed. During those few years when these were most popular they sometimes found their way to church as non-traditional wedding fashions and less buttoned-up styles sometimes found their way to the Prom. Speaking of Prom and other formals, we’ll be seeing more of them in the next few days. Although it’s early, girls traditionally started thinking about formal dresses for Prom and for the Spring holidays about this time of year – after all, it does require a lot of planning. That was especially true if you were having your dress custom-made, either by Mom or the neighborhood lady who took in sewing. Stay tuned . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

True Vintage Mid-century Long Formal Dress – Theater Reproduction?

This frock was an unusual find and a bit of a mystery. The sewing notions such as the zipper are from the mid-century but the overall style is undefined. My best guess is that this gown was made for a theater production back in the day. It is not as carefully constructed or designed as garments made for commercial sale or general wear. The only other possibility is that it was made by an inexperienced seamstress. It’s fun to find these kinds of things occasionally, which exercise your sleuthing skills! Back to the “real thing” tomorrow . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

True Vintage late 1960’s – 1970’s Casual Wedding Dress(?) Alternative + a Frock for Mother of the Bride

Looks like a real stretch to think of this casual cotton dress as a wedding costume, but not necessarily for this time frame. Hippie/peasant/vintage fashions were super-big during this time and casual or non-traditional weddings became very popular. Who knows – it was probably just a summer/vacation/day dress for no particular reason but is pretty enough for a gal who wants to opt out of the “big white wedding” trap and go Boho.

For her mother, on the other hand, the semi-dressy blue frock might not have offended her daughter’s rebellious efforts too much while still allowing Mom to fulfill her Mother of the Bride role with some elegance and decorum. A real advantage of both these dresses is that they were moderately priced and easy to wear again and again in a variety of situations. This is definitely not the most interesting era of beautiful fashion, with the exception of a very few examples, but it does have a specific identity and is very worthy of mention in the chronology of fashion history. More to come – stay tuned . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

Late 1960’s – early 1970’s Victorian Style Dress

Perfect for this season – No matter where you are, the long sleeves and high neckline will provide some warmth and the warm peachy pastel color points toward Spring. The end of the year is traditionally when heavy, dark and jewel tones are abandoned in favor of lighter, more colorful shades. This oh-so-proper frock with a Sixties/Seventies Victorian Prairie vibe is still very appropriate for Winter.

Never been my style or color, but it’s very flattering with the fitted cut. Size 6 Madge looks killer in this! We’re going back about a decade and to shorter hemlines tomorrow, so stay tuned . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

Home for the Mid-Century Holidays: Part 4

Sorry to be so late – trouble with my WordPress account, but so far so good.

Here’s a pretty velvet knit gown from the late 1960’s – early 1970’s which I would say is perfect for at-home, though there is a matching purse! Perfect for Boxing Day, which was yesterday in Great Britain and it’s former colonies. That’s traditionally the day to unbox all the gifts, clean up the mess and relax. This easy-fitting, soft and comfy dress allows for movement. Adds warmth, without being restrictive.

Although it’s very plain, the empire waist and embroidered trim, plus the fabric and zipper allow me to date it. The fact that it was custom-made helps, too. I must give kudos to the seamster who took on the project of creating a matching shoulder bag. That requires some skill and, probably a simple machine to attach the hardware. Cool!

Although it’s Christmas Past now, we’re still in a holiday week and the party spirit will continue in the archived files I will show you in the coming days. It’s so fun to review the clues and data from previous sleuthing investigations! Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM