Category Archives: ’70’s

1970’S – 1990’S DOES 1940’S. TRUE VINTAGE RETRO DRESSES AND JUMPSUITS.

The Seventies, Eighties and Nineties produced a lot of popular retail styles that imitated 1940’s designs. Some were very well done and others not so much, to be charitable. As I’ve said, it’s hard for me to call these decades true vintage but, technically, they are. The two purses echoing shapes and tapestry design popular in the Forties might have shown up in the 1960’s.

All of these could be fun and the reproduction details became best during the mid-1980’s but, unfortunately, modern polyester fabrics and production techniques lowered the quality a lot. No valid comparison, in my opinion, to true vintage from the 1940’s – even the home-sewn versions that were made from older clothing during rationing.

Of this group, the best-made is the black velveteen custom-tailored frock from the 1980’s or 1990’s. It was made by an expert seamstress and is worthy of being called a reproduction in the Post-war New Look style. The retail day-dresses are versatile and the prints are great – pretty faithful to authentic ones that I’ve come across. I always love the padded shoulders and cinched waistlines that are very flattering but were also a nod to the style of military uniforms. Jumpsuits were just for fun in the Seventies, but always are inconvenient. I suspect that the jumpsuits worn by women working in the war effort during the Forties had drop seats, which makes it a little bit better. I do have a pair of high-waisted slacks from the ’40’s that have an ingeniously-designed drop seat that looks quite good.

So, these clues were fun to find and seemed worthy of collection though I always prefer the real deal. Speaking of which, I just came across another archived file of true vintage 1940’s dresses which I will show tomorrow. Stay tuned . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE STYLES FROM THE SEVENTIES

The 1970’s was far from a stellar fashion decade, as far as I’m concerned, but it did include several signature trends. Seventies does Forties, Boho/Prairie, polyester knit pantsuits and dresses (including men’s leisure suits), long pointy collars and animal prints were the predominant ones. The garments shown above are all from the early part of the decade. Psychedelic prints still showed up. Flower power still had a moment. Disco glitz was queen in the late 1970’s. Virtually everything was made of polyester fabric.

Carly Simon wore a hat similar to the one above on her first album cover in 1971 or 2 and it became instantly trendy. 1940’s styles, especially the tailoring details and medium-size shoulder pads, became really popular. Look at the trims on the short sleeved blouses. They are very ’40’s-looking. See the high waist and full legs on the slacks – women’s pants of the 1940’s were mostly made this way. An exception was Western-wear slacks, which tended to be slimmer.

The most-worn styles included platform shoes and jumpsuits in a big way. Military personnel and working women made jumpsuit uniforms visible during wartime and they became part of trendy fashion. The example above is from the early 1970’s. I have found and enjoyed wearing all of these designs. There are many photos in the files, but I can’t display them all at once. Some 1940’s styles popped up again in the 1980’s and I’ll show a few tomorrow. Stay tuned . . . . . . . .. . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE LINGERIE ROBES & SLEEPWEAR FROM 1930’S TO MID-CENTURY

I’m definitely in the mood to look at some pretty Spring lingerie, although it won’t keep us as warm. The 1970’s RED velour robe by Vanity Fair is an exception, but I had to include it for St. Valentine’s Day.

A floral heavy cotton housecoat robe from the 1930’s with big sculpted buttons was a fabulous find! See how it compares when we jump to the 1950’s, 1960’s and 1970’s. Double-layer nylon peignoirs and gowns began to appear in the Forties and there were some beautiful ones in silk during the Thirties and Forties before WWII rationing disrupted all of that. Lots of great synthetic materials were developed during this time, however, and the 1950’s nylon used for sleepwear and slips is fabulous! Thick, glossy and still silky to the touch, it could be found into the 1960’s and very early 1970’s but since then has mostly been replaced by cheaper, poorer quality fabric that doesn’t feel or look the same and is definitely inferior.

Until then, we had this wonderful nylon that can be dyed in bright colors, lasts forever and feels like heaven on the body. Lingerie from this time also included beautiful tailoring and details like lace and embroidery which was high quality and didn’t come loose. Tiny pearlized plastic or fabric-covered buttons and satin ribbon were also common. That’s why these garments still look and feel so beautiful 50 – 70 years later!

This marvelous nylon was also used to make lingerie slips, of course, and women bought a gazillion of them while day dresses were still the standard outfit for daily wear. When we go back to looking at day dresses through the decades, I will be opening an archive of beautiful slips, too. First, I think our mid-century gal is getting back from her vacation tomorrow so we will see what she bought at the beach and start the dresses review afterward. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

WE’RE GOING TO A MID-CENTURY RESORT! LET’S CONTINUE PACKING TRUE VINTAGE SPORTY STUFF

Okay. A couple days ago she packed her swimsuit for the pool and the beach, short shorts and cute top and a skort for casual day play and sightseeing. Good start. Today she’ll concentrate on more sporty day outfits that will take advantage of the tennis court and boardwalk as well as lots of other fun activities.

Can’t forget her 1950’s play-suit! Love the funky drums motif and the cropped top. Very original. This one isn’t a romper – it will even let her go downtown after the badminton game. Can’t forget the matching Keds. When it’s time to go to the dining room, a simple wrap skirt from the ’60’s/’70’s is very appropriate and her cute handbag goes well with all outfits so far!! The white sleeveless top that she packed already is perfect with it. That’s the secret of great packing – mix and match. Oh, yeah – GOT to take her roller skates !!!!! Yes, they’re heavy but gotta have them.

All right. That’s enough for today. Packing always makes her tired with so many decisions and it’s easy to forget something important if she doesn’t take her time. Good choices so far, but there’s still more to do over the next few days. Stay tuned . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE SPRING JACKETS & COAT 1940’S – 1980’S

Distinctive tailoring and fabric in ladies’ jackets helps identify their decade in fashion history. Wool jackets with interesting buttons and lots of tailored details were very popular from the late 1930’s into the 1950’s. Not all 1940’s jackets had big, military-style shoulders. The two 1940’s jackets in the first photo are good examples which were both parts of a skirt suit originally. They’d look great with a pair of tailored pants, too. Look at the buttons and pockets that draw attention. Tabs on the cuffs and waistline detail do the same. Both jackets have an easy, flattering fit.

In the 1950’s, jackets became more sporty and body-conscious in many cases. This fitted white leather jacket is a great example. Covered buttons, a wide collar, slash pockets and back vent really draw the eye. It’s sleek and streamlined. The fitting reflects that in the tapered sleeves and fitted waist. Extra room on top which accents she shoulders and bustline gives a bit of an athletic or “va-va-voom” figure enhancement. Love it!

The bright red all-weather textured polyester coat from the 1970’s has many mid-century style features. The stand-out collar design with extended lapels is a “1970’s does 1940’s” style which was very popular in the early Seventies. The fitted Princess cut also harks back to the 1940’s and 1950’s, up through the early 1960’s because it is very classic. Knee-length hemlines on coats reflected the hemlines on skirts and dresses, so were shorter during WWII and the mini-skirt era between the early ’60’s and early ’70’s.

The tan-color 1980’s jacket is also made of leather. It’s a casual style that is more international and eccentric but has a bomber jacket silhouette paired with a 1940’s peplum waist that goes with some types of skirts and pants. Lots of gathers on the shoulders and at the waist give it a roomy fit that lets you wear a sweater underneath if you want to.

Before heading into a chronology of true vintage Spring day dresses, we’ll take a Snowbird vacation tomorrow. Stay tuned . .. . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

True Vintage Ladies’ Sweaters 1940’s – 1970’s

Just a few examples of the many styles and varieties in my archives, but this assortment is a good beginning. The most classic, and probably the most numerous of my discoveries, have been cardigans. Finely made cashmere sweaters, like my mother’s yellow one with appliqued flowers, were a staple for the college coed in the late 1930’s to 1940’s. Plain styles were often worn in reverse, with the buttons in back. Up through the 1950’s to the early 1960’s beaded and embroidered cardigans were hugely popular and the designs were endless. Most were commercially-made, many of the best ones in British Hong Kong, but some women decorated theirs at home. My mother bought this yellow sweater jacket by Banff in the early 1960’s.

Of course, there were v-neck, crew neck, and collared sweaters in all sorts of variety. Most were nice, but casual styles made to wear with skirts and, later, with slacks. Wool sweaters provided the most warmth for colder months and, until Orlon became available, almost all sweaters were made of wool. Synthetics were really given a boost during WWII because of the government’s requisitioning of wool for military uniforms.

The turtleneck that we love now didn’t seem to show up too much in everyone’s closets until the early 1960’s. Until then, it was a little more avant guarde or unconventional for the average gal though they were on the scene from the 1920’s. Always a sportswear item, especially from the time women began to dress more casually in the 1940’s, women’s sweaters became less dressy. We’d begin to see themed sweaters like this Las Vegas souvenir from the 1970’s or with prominent monograms, mostly in the ’50’s. Of course, many mid-century women knitted and crocheted tons of styles at home, from super-casual to evening styles.

True vintage sweaters from before the 1970’s when acrylic yarn took over are a rare and fabulous find. Moth damage, pills and snags usually took most of them out of circulation. Though I have many, it’s only possible to show sample at one time. A few ladies’ casual Spring jackets tomorrow – stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

A FEW TRUE VINTAGE MEN’S SWEATERS, WOOL SHIRT AND 2 JACKETS FROM THE 1960’S AND 1970’S

Here are a few of the iconic everyday styles seen frequently in menswear from the early 1960’s until the mid 1970’s. The 1970’s styles, shown in the center panel, are still probably in production. Cardigans and pullovers have been popular for men at least since the 1940’s. The styles produced in the 1940’s and 1950’s were most interesting, with colorful knitted-in patterns and leather inserts.

In the top panel, first shown is a woolen knit cardigan with embossed metallic buttons. It’s an imported European style. Second is a wool shirt, which has been a cold-weather casual staple for men for decades. The Henley neckline closure makes this one unique. After that, an iconic suede leather jacket with sweater-knit collar and sleeves. I have several of these in the archives, in different earth-tone colors. They are beautiful pieces which have, surprisingly, survived the decades in excellent condition. Next are 2 plain, standard cardigans which have been a part of almost every older man’s wardrobe (often with leather elbow patches) and younger mens’, too, especially when they have been designed as golf sweaters. The first, with patch pockets, is made of wool and is older – probably 1960’s. The second, in burgundy, is acrylic knit as is the light blue Izod V-neck. Standard 1970’s construction and fabric.

Finally, I picked this iconic Ted Williams hunting jacket to include in the post. Ted Williams was a famous baseball player and lent his name to this jacket sold by Sears & Roebuck in the early 1960’s. The label tells the marketing story and you can see the heavy knitted neckline. Cuffs are made of the same material. In front, the jacket zips and has standard-looking pockets. I have shown the back view because the rear “game pocket” is most visible. It extends across the lower back and opens with a zipper on both sides.

This find was an education for me, as I’d never heard of Ted Williams or seen this type of jacket before. What great clues in any investigation! Women’s styles tomorrow – stay tuned . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

True Vintage Late 1970’s – 1980’s Prom Dress and Heels

Again, a bow at the waistline and sheer fabric over opaque. But, the flavor has changed – big, bold Eighties does Forties floral print and in-your-face colors. Also, the sequins and beads sprinkled on the bodice looks like Eighties and Nineties, rather than the mid-century style. The pumps are a Sixties throwback. This gown is much more showy than the tailored, sophisticated styles of the Fifties and early Sixties and we’re still about 10 years away from the glitzy power frocks of the Dynasty decade.

Still pretty and girly, though not quite as “sweet”, in spite of all the pink underneath. It’s so interesting to see how clues and evidence overlap from year to year. Stay tuned for the file containing mid-century day-wear suits, dresses and accessories as Winter moves toward Spring . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

Mod Floral Prom Formal from the Mid- Late 1960’s

Flower Power! A little Victorian flavor here, too, which began to show up in the late Sixties. This carried over into the Prairie styles of the late Sixties and early Seventies, several of which I showed a few days ago. At that time, many were worn to the Prom. Lots of changes were happening in history and culture during this time and fashions morphed at lightening speed.

Of course, Mod flowers, empire waistline, gathered sleeves and retro ruffles plus a novel style element that showed up then and disappeared pretty quickly – big tall cuffs with lots of buttons. Many blouses and dresses were made with these, as well as long pointy collars, which had their own version on 1970’s shirts a few years later.

Although it’s a mangled mash of styles, it’s really cute and this was a time for CUTE clothing. It was a fad for a fairly short time. Sophisticated fashion took a back seat for a while. I haven’t seen too many of these during my investigations, so this one was a very fun find. Stay tuned for going ahead to the 1980’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

Beautiful True Vintage Victorian Prairie Style Dress from early 1970’s

In a pretty apricot pink pastel hue, this lace and cotton gown is a perfect example of the prairie dresses in Victorian style from the late 1960’s to the very early 1970’s. Unlike the ones that were hippie-style, this type is very straight-laced and conservative, modeled after the dresses from the late 1800’s. Never my favorite, but definitely worth collecting since they represented a major Seventies fashion trend.

This one is not a famous label like Gunnie Sax, but it’s well-made and well-designed. During those few years when these were most popular they sometimes found their way to church as non-traditional wedding fashions and less buttoned-up styles sometimes found their way to the Prom. Speaking of Prom and other formals, we’ll be seeing more of them in the next few days. Although it’s early, girls traditionally started thinking about formal dresses for Prom and for the Spring holidays about this time of year – after all, it does require a lot of planning. That was especially true if you were having your dress custom-made, either by Mom or the neighborhood lady who took in sewing. Stay tuned . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM