Category Archives: Thirties

MORE WONDERFUL TRUE VINTAGE 1940’S SPRING DAY DRESSES AND ACCESSORIES

Some of my very favorite frocks. Wonderful rayon and blended synthetics. Pretty cotton. One sheer, the others opaque and drapey. Don’t you love these prints? Atomic, abstract and floral – big wartime and post-war favorites. Here, also, are some of the handbags, scarves and pumps that might have been worn with them.

Iconic styles, rationing-compliant and “modern” plastic alternatives to leather and wool. Silk and silky synthetic scarves were constant purse accessories. A few items carry over from the 1930’s – a few point toward popular styles as we go into the 1950’s. Since we’ve had such a long, cold winter, tomorrow I will show a few of the coats and outdoor accessories which might have accompanied 1940’s dresses outside the home. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

1940’s WAR-SHOCK DRESSES & WARTIME FASHION TRENDS

Before 9-11 it was hard for young U.S. Americans to understand the shock and fear that the attack on Pearl Harbor caused in December 1941. The government’s decision to join WWII, which had been happening in Europe and seemed remote to most everyday folks in the U.S., suddenly brought it close to home. The news and the movies began to open the doors on Asian culture and the curiosity of Americans and popular culture started to make this theme trendy. These dresses are from some of my most interesting investigations.

From the 1940’s on, Cheongsam dresses like the lavender one above gained popularity. Mata Hari and Charlie Chan became cultural figures in the media. The beauty and flattering fit of Chinese and Japanese traditional frocks brought interest in Chinatown areas of many cities and non-Asian women began to shop there. Above, see also a Japanese tea dress – fabulous find dating from the 1930’s, made in Hawaii. The purple native traditional gown from Hawaii also found a home in some American woman’s closet after people began traveling again.

But, before that time, women stayed at home. They worried about their family members and friends who were fighting in or living in war zones. They joined the war effort in whatever way they could through their work, volunteerism and spending habits. Of course, some kind of escape was necessary to maintain their sanity. That’s where the movies and dancing filled a void. Whether homemade or found at retail, dancing and cocktails required special dresses and women were very creative despite the restrictions caused by rationing.

Synthetic fabrics were most available and affordable, so this red jacquard frock with puffed sleeves and an elasticized neckline which allowed cold shoulders was home-sewn. A similar style in black was local couture from a specialty shop in Texas and has ruched 3/4 sleeves and shows off the luxury of velvet piping decoration. The pink knitted and crocheted 2-piece cocktail dress was another unusual find which somehow found it’s way to Argentina. It’s made of a heavy, glossy/shiny yarn that allowed some gal to make a glamorous outfit on the cheap.

So fascinating! Such a fun bunch of clues these are. The delight is in the details. More tomorrow – stay tuned . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE WWII LADIES’ BLOUSE AND TOP TRENDS

These blouses and sweater all came from the war years spanning the late 1930’s to the very early 1950’s. The first blouse is a women’s-wear version of the Western-wear trend. Perfect for square-dancing. Gingham and sculpted plastic buttons were popular. This example might have been home-sewn by a skilled seamstress.

Cashmere cardigan sweaters also were seen worn as blouses, sometimes with the buttons in back if it were a plain knit. This trend was especially popular among co-eds. A beautifully-decorated one like that above would have been front-facing, of course. Pringle of Scotland was a known brand and higher-end.

Before and after rationing, lace and other embellishments on tops and dresses were very popular. Tailored styles were also made, but lots of the designs before and after the war were quite fussy with many details.

Tomorrow I’ll show my newest discoveries. Stay tuned . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

1940’s Western-wear Fashion Trend, Inspired by the Movies

Cowboy movies, which actually began a decade or so before the 1940’s, gained popularity and caused a major fashion movement in the Forties and Fifties. This beautiful men’s shirt, which belonged to a family member, is one of the favorite pieces I’ve ever seen. The colors are vibrant and who doesn’t love red and turquoise together? Look at the detail! There are even small pockets tucked under the yoke piping in front. Some of these were custom-tailored.

Cowboy hats also became very popular. This one is a well-preserved woven straw but wool felt hats by Stetson, in particular, were the most often seen. Bolo ties, made of leather with silver slides and aiguillettes replaced fabric neckties in Western-wear dress-up.

I have a pair of 1940’s women’s high-waist wool slacks with wide fabric belt loops finished with pearlized snaps. What a rare find! Don’t have a picture of them handy, but take my word that some of the Western fad did cross over into women’s-wear. I’ve got a cowboy-style shirt with floral embroidery and a fringed leather jacket from this era. This mother-of-pearl brooch is an example and, of course, silver and turquoise jewelry made by Native Americans was the real deal. I also have many examples of that, some that were owned by family members, too.

Naturally, the popularity of Western-wear has not decreased over the decades. Although there is a niche market for the very authentic and work-oriented designs, the style shows up in retail fashion all the time. A very pronounced trend really hit in the early 1950’s – that was Southwestern-style cotton dresses, most of which were 2-piece, and heavily decorated with colorful ric-rac and ribbon. Some Native American women wore these and they were heavily marketed for tourists in the southwestern states. 1940’s versions had 3/4 length skinny sleeves with metal zippers to the elbow. Later, short-sleeved versions and even cap-sleeve style dresses showed up in the genre. I’ve shown many of these in past blog posts. Add to that soft leather ankle-length boots and beaded moccasins. So glad that my family alive during the ’30’s – ’50’s enjoyed traveling to the the Southwest and did so many times!

Very fun, collectable and wearable. Tomorrow I’ll be showing women’s blouses & tops from this era. Stay tuned . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE 1940’S BETTER DAY-DRESSES AND ACCESSORIES

I had planned to show more dresses this morning, but my computer suddenly won’t upload more pictures. So, we’ll stick with these beautiful frocks today. The one above is from the Post-war period, I would guess, though some longer hems were also present before WWII started.

A lovely nylon slip like the one above might have been worn with it.

The mid-blue dress is made from a stiffer fabric and is from earlier in the decade. Cute and more girlish, but both are special – dressier daywear.

Mid-century costume jewelry pins and brooches like the ones in this picture, especially those on the left side, might have been worn with dresses like this and a dark navy handbag like the one above is a nicer 1940’s style with a fabric body and strap.

This final black frock is probably meant for cocktails, dinner or evening, though very tailored. It comes from the early Forties or perhaps the Thirties, with it’s Deco-style decoration with metal studs.

So, this is a little wardrobe trip from the pre-war and, possibly, the post-war 1940’s. Some of the costume pins also span the decades from late Thirties to early Fifties. Tomorrow I’m sticking with the same era, but focusing on more casual styles. Stay tuned . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

SPECIAL WARTIME AND POST-WAR STYLES FROM THE 1940’S

Classic designs made subtle changes over the decade which reflect the evolution of style and the social and historical events taking place at that time. Party dresses for special occasions have always been a “thing”. Skirt suits from Utility-style in the mid-’40’s to embellished designs were more like couture garments in the Post-war years. A matching hat was always essential.

High-school Prom tradition is about 100 years old now. The popularity of skirt suits for women began about the same time. Since about 2000, traditional styles in both these categories have shifted in major ways, so the focus on these types of garments in my investigations has gone from around 1920 through the 1990’s, with the spotlight on 1930’s – 1980’s. The Forties through the Sixties have been my favorite decades for classic structured suits, as they were more like two-piece dresses before and after and very trendy in design. Good luck finding a true vintage suit or Prom dress from the 1920’s or even the ’30’s but after 1940 the clues are still out there.

Although there were some very nice styles from the 1920’s and 1930’s, the prettiest suits and formal dresses, in my opinion, came from the late 1940’s and early 1950’s. Lots of attention to detail, flattering fit and high quality. In decades after that, frocks were not as interesting and suits were generally more boring, too. Tomorrow I’m going back to late 1930’s – 1940’s for dresses with one or two ’80’s WWII retro styles thrown in. Stay tuned . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

WEIRD EARLY 1930’S – 1940’S LADIES’ HATS

The late 1930’s, coming out of the Depression, and early 1940’s were very strange times for hats. Little bowlers with chin straps and straw hats looked almost like women had raided their grandfathers’ closets. After that, hats became really odd and sometimes frankly ugly, in my opinion. Later in the Forties some beautiful hats were worn but, let me tell you, the one’s I’ve seen that have survived have generally been pretty strange. I have a photo of a relative in 1940 who wore a hat along with her wedding suit that looked like a battleship sitting across her head.

Above, we have grandpa’s hats, plus a pretty picture hat and an early wartime model that looks like a cross between a tam-o-shanter and a French beret that have been parts of Naval uniforms. I’m not quite sure how it was meant to be worn.

Later versions with veils and flowers or feathers are softer and more stylish – looking more like what we saw in the Post-war late ’40’s and early 1950’s period. In the meantime mid-’40’s came the fedora styles for women, which are my favorite. Very wearable, versatile and almost universally flattering (and perfect for any undercover agent) but not as interesting.

But, all the pre- and post-WWII fashion trends ARE very interesting and I’ll continue to delve into them. Stay tuned for fabulous wartime Utility Suits and post-war skirt suits plus 3 Prom dresses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

MORE TRUE VINTAGE 1940’S DAY DRESSES (& ACCESSORIES)

Made from cotton, poly and rayon – these dresses from the pre- and post-war years of the 1940’s tell a fashion history of what was happening during the decade. In the late 1930’s and first 2 years of the 1940’s the war was still fomenting in Europe and Americans didn’t feel especially impacted by this. We had not joined the fight yet and everything at home was ticking along as usual, with fun movie entertainment, jitterbug dancing and jazz. Casual cotton dresses were available, as well as comfy cotton slips. A Western-wear travel fad breezed through the fashion world and sunglasses became more and more common accessories. Cat-eye glasses were called Harlequin glasses then but a round or square lens with heavy plastic frames was the most common until the 1950’s. (Of course, the glasses case in the second picture is retro 1960’s.)

While the reality of war was settling in, synthetic poly fabrics and some rayon took the place of cotton, silk and wool. During rationing, shirtwaist dresses were still the classic standard but hemlines inched up, sleeves got shorter, details and pretty decoration decreased and styles changed, with more sheath dresses being seen. Some of these things changed back after the war but fashion always moves forward. More 1940’s fashion tomorrow – stay tuned . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE DAY DRESSES THROUGH THE DECADES, HANDBAGS AND SHOES – 1930’s

Two of my favorite 1930’s dresses to wear and one when I feel like Bonnie of Bonnie and Clyde. The fabrics feel so wonderful on the body and the fit is killer because of the fabulous drape. An earlier find, I was thrilled to discover the blue dress because of it’s condition. The original buttons and belt are present and no damage to the trim at the neckline. Also, no stains! You can see that the body of the dress has faded a bit due to years of washing by the original owner (compare to the color of the belt, which would not have been put in the laundry), but I don’t mind. The floral-print yellow and green frock is near-perfect and is a bit more casual. Super easy-breezy. The crocheted dress with satiny rayon slip given to me by a family member who found it in an old antique wardrove is the real star. It still has the authentic celluloid plastic belt buckle. The longer hemline makes it probably the oldest of the group, from the very early ’30’s. I have to include a 1980’s or ’90’s dress that dipped into a retro 1930’s. The yellow rayon belted sheath is a fun fashion with loyalty to the Thirties style and lovely rayon fabric.

These are both mid-priced dresses, at most, but have held up over 70 years before finding their way into my closet. It’s possible they were home-sewn. I love the elbow-length sleeves and the way that the fabric causes the hemline to ripple and sway. Very flattering. Both do require a slip underneath because of the sheerness and, since they are warmer weather frocks, I like to wear a true vintage cotton slip with very little decoration so that it doesn’t show through and compete with the print. Slips of that sort are hard to find since most of the slips that have survived are made of nylon and full of decorative detail. Although some fabrics don’t seem to require a slip, wearing one often causes the dress to fit and move so much better. Your other foundation garments i.e. brassiere, underpants and even stockings will have a real effect on how your outfit looks so it’s an important consideration. I have silk tap pants and some silk slips from the pre-war and WWII era that are good examples of undergarments that work really well with dresses like these.

Mary Jane style shoes are seen in every decade since the 1920’s. Decorated flats became popular for women, too, especially when they began wearing slacks. The shoes shown above may be a little younger than the dresses and purses, but are still within a decade or so. Handbags woven from synthetic yarn were another way that the market for clothing and accessories coped with the economic downturn of the Depression and the looming rationing of wartime. Leather, silk, quality cotton and wool were less available and too expensive for many buyers. The big move forward in the development of synthetics changed clothing in big ways, many having to do with fit, comfort and convenience so, overall, the deprivation turned out to be a plus. Tomorrow we move into the 1940’s. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE LINGERIE ROBES & SLEEPWEAR FROM 1930’S TO MID-CENTURY

I’m definitely in the mood to look at some pretty Spring lingerie, although it won’t keep us as warm. The 1970’s RED velour robe by Vanity Fair is an exception, but I had to include it for St. Valentine’s Day.

A floral heavy cotton housecoat robe from the 1930’s with big sculpted buttons was a fabulous find! See how it compares when we jump to the 1950’s, 1960’s and 1970’s. Double-layer nylon peignoirs and gowns began to appear in the Forties and there were some beautiful ones in silk during the Thirties and Forties before WWII rationing disrupted all of that. Lots of great synthetic materials were developed during this time, however, and the 1950’s nylon used for sleepwear and slips is fabulous! Thick, glossy and still silky to the touch, it could be found into the 1960’s and very early 1970’s but since then has mostly been replaced by cheaper, poorer quality fabric that doesn’t feel or look the same and is definitely inferior.

Until then, we had this wonderful nylon that can be dyed in bright colors, lasts forever and feels like heaven on the body. Lingerie from this time also included beautiful tailoring and details like lace and embroidery which was high quality and didn’t come loose. Tiny pearlized plastic or fabric-covered buttons and satin ribbon were also common. That’s why these garments still look and feel so beautiful 50 – 70 years later!

This marvelous nylon was also used to make lingerie slips, of course, and women bought a gazillion of them while day dresses were still the standard outfit for daily wear. When we go back to looking at day dresses through the decades, I will be opening an archive of beautiful slips, too. First, I think our mid-century gal is getting back from her vacation tomorrow so we will see what she bought at the beach and start the dresses review afterward. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM