1970’S – 1990’S DOES 1940’S. TRUE VINTAGE RETRO DRESSES AND JUMPSUITS.

The Seventies, Eighties and Nineties produced a lot of popular retail styles that imitated 1940’s designs. Some were very well done and others not so much, to be charitable. As I’ve said, it’s hard for me to call these decades true vintage but, technically, they are. The two purses echoing shapes and tapestry design popular in the Forties might have shown up in the 1960’s.

All of these could be fun and the reproduction details became best during the mid-1980’s but, unfortunately, modern polyester fabrics and production techniques lowered the quality a lot. No valid comparison, in my opinion, to true vintage from the 1940’s – even the home-sewn versions that were made from older clothing during rationing.

Of this group, the best-made is the black velveteen custom-tailored frock from the 1980’s or 1990’s. It was made by an expert seamstress and is worthy of being called a reproduction in the Post-war New Look style. The retail day-dresses are versatile and the prints are great – pretty faithful to authentic ones that I’ve come across. I always love the padded shoulders and cinched waistlines that are very flattering but were also a nod to the style of military uniforms. Jumpsuits were just for fun in the Seventies, but always are inconvenient. I suspect that the jumpsuits worn by women working in the war effort during the Forties had drop seats, which makes it a little bit better. I do have a pair of high-waisted slacks from the ’40’s that have an ingeniously-designed drop seat that looks quite good.

So, these clues were fun to find and seemed worthy of collection though I always prefer the real deal. Speaking of which, I just came across another archived file of true vintage 1940’s dresses which I will show tomorrow. Stay tuned . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

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1940’s WAR-SHOCK DRESSES & WARTIME FASHION TRENDS

Before 9-11 it was hard for young U.S. Americans to understand the shock and fear that the attack on Pearl Harbor caused in December 1941. The government’s decision to join WWII, which had been happening in Europe and seemed remote to most everyday folks in the U.S., suddenly brought it close to home. The news and the movies began to open the doors on Asian culture and the curiosity of Americans and popular culture started to make this theme trendy. These dresses are from some of my most interesting investigations.

From the 1940’s on, Cheongsam dresses like the lavender one above gained popularity. Mata Hari and Charlie Chan became cultural figures in the media. The beauty and flattering fit of Chinese and Japanese traditional frocks brought interest in Chinatown areas of many cities and non-Asian women began to shop there. Above, see also a Japanese tea dress – fabulous find dating from the 1930’s, made in Hawaii. The purple native traditional gown from Hawaii also found a home in some American woman’s closet after people began traveling again.

But, before that time, women stayed at home. They worried about their family members and friends who were fighting in or living in war zones. They joined the war effort in whatever way they could through their work, volunteerism and spending habits. Of course, some kind of escape was necessary to maintain their sanity. That’s where the movies and dancing filled a void. Whether homemade or found at retail, dancing and cocktails required special dresses and women were very creative despite the restrictions caused by rationing.

Synthetic fabrics were most available and affordable, so this red jacquard frock with puffed sleeves and an elasticized neckline which allowed cold shoulders was home-sewn. A similar style in black was local couture from a specialty shop in Texas and has ruched 3/4 sleeves and shows off the luxury of velvet piping decoration. The pink knitted and crocheted 2-piece cocktail dress was another unusual find which somehow found it’s way to Argentina. It’s made of a heavy, glossy/shiny yarn that allowed some gal to make a glamorous outfit on the cheap.

So fascinating! Such a fun bunch of clues these are. The delight is in the details. More tomorrow – stay tuned . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

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TRUE VINTAGE 1940’S CASUAL DRESSES

We’ll begin with a pretty, white cotton eyelet dress that was home-sewn in 1940. It’s a lovely dress for town or a picnic, but it was made to be a wedding dress. Coming off the Depression years and with war in Europe, it was a very modest but hopeful costume for entering a dream future.

After 1941 and the United States joined World War 2, fashion became much simpler and plainer, but very practical. Shirtwaist housedresses and day dresses were the general uniform for women who didn’t wear specific uniforms related to their work. Dancing, as well as movie-going, were common inexpensive activities that helped people escape the worries and fears of their daily lives. Separates became more popular. Knitwear and wider gored skirts allowed movement while jitterbug was the favorite dance of those young enough to do it.

Plastic “gems” appeared in costume jewelry pieces, as well as preserved natural leaves. Even during the Depression and Wartime, a little bling always lifted spirits and enhanced any outfit. Tomorrow I’ll cover a 1940’s casual fad that made fashion more interesting during that time. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

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Mod Floral Prom Formal from the Mid- Late 1960’s

Flower Power! A little Victorian flavor here, too, which began to show up in the late Sixties. This carried over into the Prairie styles of the late Sixties and early Seventies, several of which I showed a few days ago. At that time, many were worn to the Prom. Lots of changes were happening in history and culture during this time and fashions morphed at lightening speed.

Of course, Mod flowers, empire waistline, gathered sleeves and retro ruffles plus a novel style element that showed up then and disappeared pretty quickly – big tall cuffs with lots of buttons. Many blouses and dresses were made with these, as well as long pointy collars, which had their own version on 1970’s shirts a few years later.

Although it’s a mangled mash of styles, it’s really cute and this was a time for CUTE clothing. It was a fad for a fairly short time. Sophisticated fashion took a back seat for a while. I haven’t seen too many of these during my investigations, so this one was a very fun find. Stay tuned for going ahead to the 1980’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

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A Sweet True Vintage Formal from the 1960’s

I showed this frock a few months ago, but it deserves a place in this 1960’s line-up and gets us back to formal dresses. See the jacquard weave fabric repeated, the bows and a sash. Formals are really changing shape as we move into the ’60’s, with many of them having a sheath shape, though the full skirts and wasp waistlines are still around, too. This could have been a simple Prom dress, probably at a smaller school, but might have gone to any event calling for a long gown. Black and white knows no season and can truly span the calendar – just as fashionable as a pastel for Spring . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

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Pretty late 1950’s – early 1960’s Spring Formal Dress

We’re definitely ready for COLOR, and this is the time of year for that. Good thing that Winter and early Spring were big times for semi-formal events. While it’s still so cold, people were happy to attend parties and dances to add some excitement to their stay-at-home-as-much-as-possible days. The dress is still white, but there’s greenery peeking out of the snow. Even looks a little like St. Patrick’s Day to me, if Stella is planning ahead . . . . . . . . . .

The skirt is still poufy, but not as stiff and puffy as several years before. Sheer fabric over opaque is still the construction standard. Tailoring is still impeccable and the interior label identifies it as a design by Harry Keiser. There’s a little martini glass embroidered there, too, so this style might have been intended to double as a cocktail dress or perhaps they were the specialty of this company at the time.

No matter what the details, It’s a Party! and our gal is going to have fun in style. Stay tuned . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

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Let’s Go to the Formal Dance 1953 – Here’s the True Vintage Prom Dress, Pretty in Pink

It’s the real deal, which belonged to a family member. With ruching on the bodice and tulle overall it looks confining but the full skirt and midi-length let her rock around the clock to her heart’s content. This was an off-the-rack confection to make her special day perfect. It was probably the Prom, but could easily have been a for a St. Valentine’s Day event. A shawl or little bolero jacket would have carried her through to midnight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..

MORGANA MARTIN, THE MAGICVINTAGESPY

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True Vintage Early 1960’s White Formal Gown – Wedding Alternative?

With lots of lovely embroidery, this gown could go to the Prom or the church. The layers of sheer fabric over opaque, bell-shaped skirts and sheath styles carried over from the late 1950’s to the 1960’s. Very much a Barbie-style dress.

Elegant and sophisticated, but this one was also priced in the mid-range – available to the average gal. Up through the mid-century decades – stay tuned . . .. . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

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Another Frothy 1950’s – Early 1960’s Formal Dress

I’ll keep jumping around here a bit between formal and special occasion dresses and wedding costumes. In some cases there’s such an overlap that the archives are mixed. This very pale green frock is notable for the unusual bodice treatment which makes it look like an earlier version from this time frame. Look how the sheer fabric is ruched around the neckline and makes cap sleeves. The huge front bow is very Fifties.

However, some of the more conservative styles or those targeting younger buyers tend to look older than their more modern counterparts even when they were made at the same time. Otherwise, the tailoring and general style puts it right in the Post-war/Kennedy era time frame. It all adds to the mystery.

This dress is just too sweet for words and, I’d guess, was designed for teenagers. Might have been a Prom dress or an early ’50’s party dress. It could even have been worn by a bridesmaid. Although it might have been worn in the winter, looks to me like it’s definitely for Spring. Back to the mid-century weddings tomorrow, if that’s your fave. Stay tuned . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

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True Vintage Mid-Century Party Wedding Prom Dress

A bit of a confusing style – not sure where this frock landed back in the day. The little paper tag peeking out from the neckline in back tells us that it was an off-the-rack garment. Looks like a hybrid cocktail wedding dress. White, with glitzy beaded “cummerbund” effect around the front waist and a short formal length. The shoulder tails are a clue which points specifically to the late 1950’s – early 1960’s when these were having a come-back. Pretty on a wedding or party style but a bit awkward for dancing.

Whatever it was intended to be or ended up being, it’s gorgeous and sophisticated. I’m sure the lucky gal enjoyed it. More to come. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM