Category Archives: casual

TRUE VINTAGE PATIO LEISURE LONG DRESSES FROM THE 1970’S – 1990’S

Through the decades the changes in style are often subtle, but they’re noticeable if your sleuthing trade skills are sharp. One thing that all these dresses have in common is excellent quality. I showed several dresses of this genre which were made in the Victorian/Prairie style when covering 1970’s Prom dresses a couple of months ago. Early in that decade, girls sometimes wore them to the Prom but they were usually fussier with lace and more details. Jessica McClintock of Gunne Sax styled them for at least 20 – 30 years. Labels always help, of course, but aren’t always present. The condition of all these examples is near-perfect, which can make the job a easier, though tell-tale signs of wear can sometimes be very helpful clues. Let’s start from left to right:

A Prairie-style gown, pretty and modest in cotton. Looks like it was made for retail because of the precise tailoring detail, but there is no label. I would put it in the 1970’s but it could possibly have been made later by an individual expert or a company that catered to a niche market which preferred very modest styles of dress.

A red and white plaid gown that picks up on the Prairie style, but in a much more casual, carefree design reminiscent of the 1960’s. It’s probably made from cotton but I can’t be sure without the file in front of me and it could be cotton/poly blend. It was made in the 1980’s in West Germany. This is an example of trends jumping the oceans, usually years after they originally appeared in the Western nations. Although they’ve done their own take on the style, it’s exceptionally well-made, as goods from West Germany have always tended to be, in my experience.

A black and white floral print gown made in Hawaii. This one is from the 1980’s, give or take a decade and is the most elegant. Same deal about the fabric as in the previous dress. The style is pure average conservative, which makes it harder to date exactly. A pretty dress, but nothing distinctive about it excepting for excellent tailoring. It might have been a wardrobe item of someone who lived in Hawaii, purchased at a specialty shop stateside which carried Hawaiian garments or by someone who bought it while on vacation. Hawaiian-made gowns have been popular with women worldwide since the 1950’s, but earlier ones were usually made in more traditional Hawaiian style and, often, of Hawaiian fabric with traditional island prints. The more mainstream universal designs like this one came later.

The final dress is from the 1990’s. Always harder for me to think of as true vintage, but it is worthy because of the good tailoring, 100% cotton fabric and the retail designer label sold by a high-end department store in New York City. It’s got pedigree. Again, nothing notable about the style but it is very well-cut, which can make a world of difference in terms of how a dress fits. That’s one feature of even plain, rather boring vintage clothing items that can make them worth collecting and wearing. The style can always be elevated by adding accessories but one thing that always elevates any garment is how well it is made and how well it fits.

Tomorrow I’ll be showing a collection of dressy day-wear accessories from the 1960’s that fit the category of well-made, classic and designer items that can “make” an outfit. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE MID – LATE 1960’S LONG LEISURE DRESSES – MOD, WITCHY, ETHNIC

British influence Medieval/Victorian/Edwardian vibes, Op-Art, Flower Power and Indigenous influences allowed mainstream women to enjoy some “revolutionary” style during this transformative decade while not getting too far away from classic traditions. Plus the fact that they couldn’t have been more comfortable, convenient and flattering.

Fabulous sleeves, hand-done embroidery, geometric floral graphics. Love, love, love! Of course I had to collect these clues. Tomorrow we’ll step into the progression of this genre in examples from the Seventies, Eighties and Nineties. Stay tuned . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE 1960’S LEISURE DRESSES – ALTERNATIVE STYLE FINDS THE MAINSTREAM

In the early 1960’s home-based seamstresses began making at-home leisure dresses. Velveteen was a popular fabric for hostess dresses that could work for cocktails with friends. An early flower-power dress in a traditional style was a more timid effort (looks like a vintage tablecloth) and a Mod print gown stepped firmly into the mid-decade. Washable cotton and blends made these easy-care garments and fashionable alternative styles for women who hadn’t been ready for 1950’s Boho or early ’60’s minis.

Tomorrow we’ll look at dresses from this genre that appeared later in the Sixties. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE LATE 1950’S – MID-1960’S DRESSES

Late Fifties saw slinky knit sheath dresses that carried over the new, easy-care synthetics from the 1940’s. The prints morphed slowly from geometric, atomic shapes back to cute animals, fruits and veggies. This fabric is amazingly comfortable and drapes beautifully but was economical. Common, moderately-priced frocks were made from it.

Just a few years later, lace overlay became the big thing. Dressy day-dresses were often made from it, as well as semi-formal and formal gowns. These were also generally made from synthetic or blended fabrics but probably required dry-cleaning. Better frocks often came from British Hong Kong, where the design and hand-made tailoring made them exceptionally elegant and of higher quality. These dresses were still within the reach of middle-income ladies but were more expensive. See the black dressy sheath with a beaded over-blouse above. The straight black high-neck sheath came from Saks Fifth Avenue.

Then, again from the Brits, came Mary Quant’s Tent Dress in 1964. Although the Mod style had started in the 1950’s, it’s appearance in clothing was totally revolutionary. It brought with it radically shorter hemlines and easy-to-wear, casual shapes. See the light blue, home-sewn version above.

Some styles retained their classic, conservative lines and stuck to neutral or basic tones while bright colors became ever more popular, even in formal garments. While political and social movements became radicalized and changed society, the Hippie, Boho and Prairie styles started to take over in the late 1960’s and carried over into the early 1970’s. Tomorrow we’ll look at some of the ways that popular fashion incorporated these trends into mainstream dressing. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE ASSORTMENT OF 1940’S TO 1950’S SEPARATES, LEISURE GARMENTS AND JEWELRY

Starting off with ladies’ uniforms for popular leisure and volunteer activities – women’s bowling and the Girl Scouts. Here are a team member’s uniform and a Scout leader’s. Many mid-century women took part in these activities during their spare time to enjoy and contribute to their communities.

Travel became a big part of 1950’s family life. What could be easier in order to take an “exotic” vacation than to go to Mexico or the new State of Hawaii? These were popular destinations and many women returned with a hand-painted skirt or traditional printed shirts like the ones above.

With the restoration of access to fine fabrics and sewing notions beautiful blouses were manufactured for retail again. Costume jewelry was abundant again. I love this accordion-style stretch bracelet design. So ingenious and convenient. One size fits all and no links or fasteners to break. This one’s perfect for celebrating U.S. 250th anniversary of independence from oppressive British rule. It was a time of hope and vision.

Despite surface appearances, today is the same. Let’s look forward that way. Tomorrow we’ll step into the 1960’s, also a decade of revolution and change. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

1970’S – 1990’S DOES 1940’S. TRUE VINTAGE RETRO DRESSES AND JUMPSUITS.

The Seventies, Eighties and Nineties produced a lot of popular retail styles that imitated 1940’s designs. Some were very well done and others not so much, to be charitable. As I’ve said, it’s hard for me to call these decades true vintage but, technically, they are. The two purses echoing shapes and tapestry design popular in the Forties might have shown up in the 1960’s.

All of these could be fun and the reproduction details became best during the mid-1980’s but, unfortunately, modern polyester fabrics and production techniques lowered the quality a lot. No valid comparison, in my opinion, to true vintage from the 1940’s – even the home-sewn versions that were made from older clothing during rationing.

Of this group, the best-made is the black velveteen custom-tailored frock from the 1980’s or 1990’s. It was made by an expert seamstress and is worthy of being called a reproduction in the Post-war New Look style. The retail day-dresses are versatile and the prints are great – pretty faithful to authentic ones that I’ve come across. I always love the padded shoulders and cinched waistlines that are very flattering but were also a nod to the style of military uniforms. Jumpsuits were just for fun in the Seventies, but always are inconvenient. I suspect that the jumpsuits worn by women working in the war effort during the Forties had drop seats, which makes it a little bit better. I do have a pair of high-waisted slacks from the ’40’s that have an ingeniously-designed drop seat that looks quite good.

So, these clues were fun to find and seemed worthy of collection though I always prefer the real deal. Speaking of which, I just came across another archived file of true vintage 1940’s dresses which I will show tomorrow. Stay tuned . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE WWII LADIES’ BLOUSE AND TOP TRENDS

These blouses and sweater all came from the war years spanning the late 1930’s to the very early 1950’s. The first blouse is a women’s-wear version of the Western-wear trend. Perfect for square-dancing. Gingham and sculpted plastic buttons were popular. This example might have been home-sewn by a skilled seamstress.

Cashmere cardigan sweaters also were seen worn as blouses, sometimes with the buttons in back if it were a plain knit. This trend was especially popular among co-eds. A beautifully-decorated one like that above would have been front-facing, of course. Pringle of Scotland was a known brand and higher-end.

Before and after rationing, lace and other embellishments on tops and dresses were very popular. Tailored styles were also made, but lots of the designs before and after the war were quite fussy with many details.

Tomorrow I’ll show my newest discoveries. Stay tuned . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

1940’s Western-wear Fashion Trend, Inspired by the Movies

Cowboy movies, which actually began a decade or so before the 1940’s, gained popularity and caused a major fashion movement in the Forties and Fifties. This beautiful men’s shirt, which belonged to a family member, is one of the favorite pieces I’ve ever seen. The colors are vibrant and who doesn’t love red and turquoise together? Look at the detail! There are even small pockets tucked under the yoke piping in front. Some of these were custom-tailored.

Cowboy hats also became very popular. This one is a well-preserved woven straw but wool felt hats by Stetson, in particular, were the most often seen. Bolo ties, made of leather with silver slides and aiguillettes replaced fabric neckties in Western-wear dress-up.

I have a pair of 1940’s women’s high-waist wool slacks with wide fabric belt loops finished with pearlized snaps. What a rare find! Don’t have a picture of them handy, but take my word that some of the Western fad did cross over into women’s-wear. I’ve got a cowboy-style shirt with floral embroidery and a fringed leather jacket from this era. This mother-of-pearl brooch is an example and, of course, silver and turquoise jewelry made by Native Americans was the real deal. I also have many examples of that, some that were owned by family members, too.

Naturally, the popularity of Western-wear has not decreased over the decades. Although there is a niche market for the very authentic and work-oriented designs, the style shows up in retail fashion all the time. A very pronounced trend really hit in the early 1950’s – that was Southwestern-style cotton dresses, most of which were 2-piece, and heavily decorated with colorful ric-rac and ribbon. Some Native American women wore these and they were heavily marketed for tourists in the southwestern states. 1940’s versions had 3/4 length skinny sleeves with metal zippers to the elbow. Later, short-sleeved versions and even cap-sleeve style dresses showed up in the genre. I’ve shown many of these in past blog posts. Add to that soft leather ankle-length boots and beaded moccasins. So glad that my family alive during the ’30’s – ’50’s enjoyed traveling to the the Southwest and did so many times!

Very fun, collectable and wearable. Tomorrow I’ll be showing women’s blouses & tops from this era. Stay tuned . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE 1940’S CASUAL DRESSES

We’ll begin with a pretty, white cotton eyelet dress that was home-sewn in 1940. It’s a lovely dress for town or a picnic, but it was made to be a wedding dress. Coming off the Depression years and with war in Europe, it was a very modest but hopeful costume for entering a dream future.

After 1941 and the United States joined World War 2, fashion became much simpler and plainer, but very practical. Shirtwaist housedresses and day dresses were the general uniform for women who didn’t wear specific uniforms related to their work. Dancing, as well as movie-going, were common inexpensive activities that helped people escape the worries and fears of their daily lives. Separates became more popular. Knitwear and wider gored skirts allowed movement while jitterbug was the favorite dance of those young enough to do it.

Plastic “gems” appeared in costume jewelry pieces, as well as preserved natural leaves. Even during the Depression and Wartime, a little bling always lifted spirits and enhanced any outfit. Tomorrow I’ll cover a 1940’s casual fad that made fashion more interesting during that time. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE STYLES FROM THE SEVENTIES

The 1970’s was far from a stellar fashion decade, as far as I’m concerned, but it did include several signature trends. Seventies does Forties, Boho/Prairie, polyester knit pantsuits and dresses (including men’s leisure suits), long pointy collars and animal prints were the predominant ones. The garments shown above are all from the early part of the decade. Psychedelic prints still showed up. Flower power still had a moment. Disco glitz was queen in the late 1970’s. Virtually everything was made of polyester fabric.

Carly Simon wore a hat similar to the one above on her first album cover in 1971 or 2 and it became instantly trendy. 1940’s styles, especially the tailoring details and medium-size shoulder pads, became really popular. Look at the trims on the short sleeved blouses. They are very ’40’s-looking. See the high waist and full legs on the slacks – women’s pants of the 1940’s were mostly made this way. An exception was Western-wear slacks, which tended to be slimmer.

The most-worn styles included platform shoes and jumpsuits in a big way. Military personnel and working women made jumpsuit uniforms visible during wartime and they became part of trendy fashion. The example above is from the early 1970’s. I have found and enjoyed wearing all of these designs. There are many photos in the files, but I can’t display them all at once. Some 1940’s styles popped up again in the 1980’s and I’ll show a few tomorrow. Stay tuned . . . . . . . .. . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM