McCall’s magazine was a real stand-by for our thrifty and talented Grandmas who wanted to keep up with the latest fashion trends. They could knit and crochet wardrobes that kept them feeling stylish at a fraction of retail costs, and have a lot of fun doing it!
From what I’ve seen online, the well-known pattern makers for seamstresses like Butterick and Simplicity did the same and were even more popular. Practically every home had a sewing machine, but some women probably still had the skills to do everything by hand if necessary.
Although it was a lot of work and must have felt like another chore in times of necessity like the Depression, it also gave women a lot of creative freedom. When they had the time and the funds to be choosy about fabrics and to adapt their own touches to a pattern or add decorations, knowing how to do this and having the support of companies that sold the things that they needed was a real relief from economic and social limitations that may have faced them every day.
Today, people find that creative freedom by doing things online and go to Walmart to ease their financial hardships during tough times, but it’s not the same. Somehow, the old way seems more attractive in some ways. Your thoughts?
By the way, I’ve got several fabulous “new” discoveries and am preparing them to show you . . . . . .
MORGANA MARTIN, THE MAGICVINTAGESPY
BLOG: MAGICVINTAGESPY.COM
BOOK: HOW TO FIND THE BEST IN VINTAGE FASHION – AVAILABLE ON AMAZON.COM
Back to Mad Men times . . . . . .
Someone custom-tailored this dress in about 1965. I put the tie belt around it just for effect, but it is an A-line style, which can be worn belt-less, too.
Although it doesn’t show well in this photo, the neckline is a wide, high scoop with a collar. The material is unusual in that it is fairly heavy and is almost embroidered with the floral pattern – not printed. The style and flower design, plus the back metal zipper, are the clues to its age. Although many copycat styles and designs are on the market now, this one just looks different and you have to have a trained eye and know the details to spot it.
It’s always fun to suddenly see a dress like this, because it immediately transports me to the ’60’s and all the mod and English influence that was popular then. That’s what everybody wore, who was…
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Someone was tempted to remember their mid-century trip-of-a-lifetime to Las Vegas with a splashy embroidered sweater, before the time of T-shirts being worn every day and taking over as souvenirs of our vacations. Same idea, different era. What happened in Vegas didn’t always stay there.
The most fun fashions have usually fallen somewhere along the spectrum of bad taste, and this one is no exception – how could you not love it?! Like almost all souvenir items, it’s not of exceptional quality – but it still has lasted 50 years in good condition. You won’t find anything exactly like it now.
Knit of acrylic yarn, for purely casual wear – our adventurous gambler maybe wore it to her weekly card games or just to advertise her trip to an “exotic” destination. Going to Vegas used to be a much bigger deal than it is today. After all, it was Mafia territory, full of high rollers and shady ladies. Some things never change . . . . . . . . . . . . . . . .
MORGANA MARTIN, THE MAGICVINTAGESPY
BLOG: MAGICVINTAGESPY.COM
BOOK: HOW TO FIND THE BEST IN VINTAGE FASHION – AVAILABLE ON AMAZON.COM
Magicvintagespy 