As “usual” as it was in its time, here’s another leisure-wear garment that I couldn’t resist. Every woman owned at least one, and the pretty fashion touches aimed at making at-home time a “glamorous interlude”, even for the most average gal.
Women have always been the primary target of advertisers because we do the majority of buying. This was never more true than in the Fifties – especially when creating a home and the lifestyle to go with it was front-and-center for everyone. And, the “feminine mystique” was almost every woman’s drug of choice. What more could a happy homemaker want?
Quilting for warmth, patch pockets for convenience (ho hum) but, then she sees that fabulous raspberry pink in the mirror – the pretty neckline outlining her un-made-up face that needs a little help at this time of the morning – the stylish 3/4 sleeves – the sparkle of rhinestone buttons and, suddenly, it’s possible to be a famous beauty relaxing in the seclusion of her private apartment . .. . . . . . .
MORGANA MARTIN, THE MAGICVINTAGESPY
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Super Spring & Summer Shirts for the Guys . . .. ..
I LOVE these shirts! Of course, I can’t wear them (WAY too big), but I couldn’t resist anyway. The photo doesn’t show you the details well, so I’ll describe. Let’s start with the true vintage shirt on the right.
This one was made in Hawaii in the 1960’s or ’70’s. Beautiful heavy 100% cotton fabric that is so characteristic of true vintage garments made there before about 1975. Since that time, the fabric usually isn’t so nice, nor the construction. My apologies to Hawaiian clothing-makers if there are exceptions.
The prints on these materials are also superb – nice designs and astounding colors. The label and the buttons used are also good clues as to the age of the shirt.
The shirt on the left is retro – probably 1980’s – but it is such a nice reproduction of a 1950’s to early 1960’s men’s shirt that I decided to…
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Someone was tempted to remember their mid-century trip-of-a-lifetime to Las Vegas with a splashy embroidered sweater, before the time of T-shirts being worn every day and taking over as souvenirs of our vacations. Same idea, different era. What happened in Vegas didn’t always stay there.
The most fun fashions have usually fallen somewhere along the spectrum of bad taste, and this one is no exception – how could you not love it?! Like almost all souvenir items, it’s not of exceptional quality – but it still has lasted 50 years in good condition. You won’t find anything exactly like it now.
Knit of acrylic yarn, for purely casual wear – our adventurous gambler maybe wore it to her weekly card games or just to advertise her trip to an “exotic” destination. Going to Vegas used to be a much bigger deal than it is today. After all, it was Mafia territory, full of high rollers and shady ladies. Some things never change . . . . . . . . . . . . . . . .
MORGANA MARTIN, THE MAGICVINTAGESPY
BLOG: MAGICVINTAGESPY.COM
BOOK: HOW TO FIND THE BEST IN VINTAGE FASHION – AVAILABLE ON AMAZON.COM
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