MORE TRUE VINTAGE 1940’S DAY DRESSES (& ACCESSORIES)

Made from cotton, poly and rayon – these dresses from the pre- and post-war years of the 1940’s tell a fashion history of what was happening during the decade. In the late 1930’s and first 2 years of the 1940’s the war was still fomenting in Europe and Americans didn’t feel especially impacted by this. We had not joined the fight yet and everything at home was ticking along as usual, with fun movie entertainment, jitterbug dancing and jazz. Casual cotton dresses were available, as well as comfy cotton slips. A Western-wear travel fad breezed through the fashion world and sunglasses became more and more common accessories. Cat-eye glasses were called Harlequin glasses then but a round or square lens with heavy plastic frames was the most common until the 1950’s. (Of course, the glasses case in the second picture is retro 1960’s.)

While the reality of war was settling in, synthetic poly fabrics and some rayon took the place of cotton, silk and wool. During rationing, shirtwaist dresses were still the classic standard but hemlines inched up, sleeves got shorter, details and pretty decoration decreased and styles changed, with more sheath dresses being seen. Some of these things changed back after the war but fashion always moves forward. More 1940’s fashion tomorrow – stay tuned . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE 1980’S DOES 1940’S DRESSES

As you probably noticed in my last post looking at the 1970’s, I am not very focused on the “modern” styles from that decade because they were not interesting, in my opinion, and generally not of high quality. The same goes for lots of the 1980’s clothing, but I do enjoy some of the New Wave styles and the revival (again!) of 1940’s designs. I don’t have a large archive of New Wave examples because it was a short movement and so trendy that lots of the garments were cheaply-made and didn’t last. However, the Forties revival was a bit more mainstream and produced some dresses, etc., of better quality. The examples above cover this whole spectrum.

The first two frocks are a revival of designs giving a nod to nautical or “sailor” styles. Sailor collars, especially, have shown up on women’s dresses and children’s clothing since the 1800’s and maybe before. Blue and white have been classic color combinations in Spring fashions, too. The first example above with the outsized collar also has 1940’s-style cut, waistline, 3/4 sleeves and midi hemline. It’s a less expensive dress, very trendy and not true navy blue in color. By contrast, the second dress is true to military style with it’s embossed metal buttons, true navy blue and white colors and prominent stripes. The rest of it’s style is more New Wave, with a midriff top and geometric cut. It’s much more elegant and well-made. We saw a LOT of mid-priced floral print midi skirts and shirtwaist dresses, which were very good flashbacks to 1940’s everyday styles. Finally, I do love this brown print rayon dress by a trendy mid-priced designer (forgot her name). It’s a late ’30’s – early ’40’s design with great fabric drape. I also love this halter style floral midi – Very mid – ’40’s!

I rarely cover anything from the high fashion or couture world since my investigations don’t typically take place where those clues are likely to be found, though exceptions to the rule always exist. Tomorrow I’m going back to my primary focus on dresses and accessories actually made before 1970. Stay tuned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TRUE VINTAGE 1940s BOWLING TEAM DRESS / UNIFORM

TRUE VINTAGE 1940s BOWLING TEAM DRESS/UNIFORM

Back to wartime or post-war frocks.  This is the cutest rayon dress ever, with that iconic swingy skirt that ’40s dresses often have and a wonderful relic from the ever-popular women’s bowling teams of the war  years.  Just like splashy musical movies, recreational activities like hometown sports were a great distraction from the reality of the times.

Anhauser-Busch or, more likely the local beer distributor, was the team sponsor.  Hence, the Busch Bavarian Beer patches on front and back.  The belt had the player’s name embroidered on it.  Perfect features for costume-wear!

Without the patches, the dress is styled like many day dresses from that time.  This one is probably from the late 1940s or, possibly, the early 1950s.

What a thrill to find it, and in excellent if not near perfect condition!  You truly just never know . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG:  MAGICVINTAGESPY.COM

LET’S GO TO THE HOMECOMING PARADE! A CUTE LITTLE MID-CENTURY CHEERLEADER’S OUTFIT

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Whether in the parade or afterward, at the big game, some high-school girl or coed strutted her stuff in this set.  Sorry that I don’t know what school it was associated with, but she must have kept her letters as memorabilia.  Styling and construction put it in the Sixties or Seventies.

Again, a super-seasonal find which makes it all the more fun.  Won’t be a keeper in the long run, but we were approaching Halloween  when this turned up.  I’ve got lots of “new” things which could make dynamite costumes . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG:  MAGICVINTAGESPY.COM

 

TRUE VINTAGE “SUMMER OF ’42” HALTER DRESS

Just which decade is this dress from? I don’t know – it’s so classic in style, that it could be from either the 1940’s or 1950’s.  I’m going to bet on the earlier time, but can’t be sure.  Dare I say that it could even be from the ’30’s?!

I am certain that it’s true vintage and I love it to pieces!  The back, of course, is open to mid-back and there is a metal zipper on the side.  I expect that it was custom-tailored.  Just look how well the pattern is matched!

This is a favorite style of mine, and I really responded to the fabric when I discovered it.  Love the colors!  I also like the fact that the cut of the top is modest without being unnecessarily so.  Makes it very easy to wear.

Just right for a beach town, vacationing or a hot summer day anywhere.  Put on a big straw hat and just look like one of the tourists . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG:  MAGICVINTAGESPY.COM

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TRUE VINTAGE 1950’S – EARLY ’60’S SHEER SUMMER DAY-DRESS

TRUE VINTAGE 1950'S - EARLY '60'S SHEER SUMMER DAY-DRESS

This was a fun find, with its own attached scarf and in cool, floaty fabric again.  The really unusual thing, to me, is the color combo.

It’s an all-over print in purple with black accents on an olive background.  That’s a great combination which you don’t see often – especially for summer!

By Westover – New York.  Fabric-covered belt.  It’s one of those fun, flirty and feminine styles that I’m sure some woman loved wearing, even if her day was just a pretty average one.  Of course, she’d have a pretty slip underneath, too.

I’ve never seen another one like it.  It’s a real one-of-a-kind style, as so much true vintage is.  Each one is a unique discovery – you just never know. . . . . . . . . . . . . . . . .

MORGANA MARTIN, the Magicvintagespy
Blog: Magicvintagespy.com
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Book: How to Find the Best in Vintage Fashion

True Vintage 1930’s – ’40’s Summer Day-Dress by Lora Lenox

True Vintage 1940's Summer Day-Dress by Lora Lenox

Such a beautiful coral color on this fun and spunky frock from the late 1930’s or early 1940’s.  I love the great big buttons and the pleated flounce at the hem.  Polka dots all over.  The fabric is an interesting textured weave with some pattern in it, like some men’s shirts of the ’40’s and ’50’s that are so intriguing.

Made by Lora Lenox, a company that manufactured women’s clothing over several decades. This one was definitely a moderately – priced item, but not of poor quality.  Just to have survived since the ’40’s in such good condition says a lot.

It’s got the hallmark shoulder pads and a variation of that classic shirtwaist style.  When I caught sight of it, half-hidden, it was the color that arrested my eye.  Coral is so flattering to most women and so perfect for Summer!

Keep your peepers peeled, ’cause you just never know . . . . . . . . . .

MORGANA MARTIN, the Magicvintagespy
Blog: Magicvintagespy.com
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Book: How to Find the Best in Vintage Fashion available on Amazon.com

TRUE VINTAGE 1960’S -1970’S CASUAL DRESS FOR SUMMER

TRUE VINTAGE 1960'S -1970'S CASUAL DRESS FOR SUMMER

This style is sometimes seen again in copycat fashions now, but was popular for very casual wear in the late ’60’s or the early ’70s.  Not much to say about it excepting that it’s cute and very easy to wear for summer.

Super-casual with a huge metal zipper in front, you probably wouldn’t wear this to work in an office.  It could be great almost anywhere more relaxed and perfect over a swimsuit.

One distinguishing characteristic is the combo of blue and brown in the print, which isn’t often seen but is a mix that I really like.  It’s also a nice, sturdy, high-quality cotton weave.

As day-wear styles got really casual in the mid 1960’s, clothing became easier to wear but generally less well-made and elegant, as I see it. However, you can’t beat well-styled simplicity . . . . . . . .

MORGANA MARTIN, the Magicvintagespy
Blog: Magicvintagespy.com
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Book: How to Find the Best in Vintage Fashion available at Amazon.com

TRUE VINTAGE 1960S – ’70s GREEN FLORAL PRINT HAWAIIAN DRESS

TRUE VINTAGE 1960S - '70s GREEN FLORAL PRINT HAWAIIAN DRESS

What’s special about this find?  Aside from being about 40 years old, it is made in Hawaii – which used to mean beautiful, quality cottons and rayons and lovely workmanship.  This one doesn’t disappoint.  It has a back zipper with a small bow trim there. The neckline has piping around it and the heavy cotton material drapes nicely.  As usual, the print and color saturation are wonderful in these fabrics.

A straight, mu-mu style is very versatile and flattering to most figures.

Are you planning to attend or host some casual event this weekend, or just a laid-back day at home?  In keeping with the green spirit of this St. Patrick’s holiday, I suggest a dress like this one.  As long as it’s warm enough where you are, a dress like this can be worn almost anywhere, to do anything.  It’s even possible to dress it up with jewelry, shoes and bag.

Vintage made in Hawaii has always been so distinctive – it’s a special look all its own.  It does tend to follow style trends a bit, but some of the classic looks don’t change. I’ll be showing others that are older, too.  These have been so popular over the years that they sometimes turn up in my searches and I’m always thrilled to find them.  Just putting one on takes me to an exotic time in my mind and then, well you just never know . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG:  MAGICVINTAGESPY.COM

ANOTHER NEW FIND – MOD TRUE VINTAGE 1960’S LIME GREEN DRESS

Lime green was a huge color in the mid to late-’60’s.  Some gal decided to whip up a little mini dress in that hue for Spring or Summer.  The style is almost like the tent dresses that were popular then, too, but with more fitting on top.  It’s a little small on Stella, but the basic fit is right.

Again, it’s made of the looser-weave hopsacking kind of material that I’ve talked about before, used a lot in the Sixties.  You can’t see them well, but I also love the opalescent plastic vintage buttons.   Plain design, but a very distinctive true vintage style and cute, cute, cute!

It’s the right dress to wear when you want to be very COOL, in more ways than one . . . . . . . . . . . ..

MORGANA MARTIN, THE MAGICVINTAESPY

BLOG:  MAGICVINTAGESPY.COM

BOOK:  HOW TO FIND THE BEST IN VINTAGE FASHION – AVAILABLE ON AMAZON.COM