THE MODERN 1950’S LIFE OF LEISURE IS THE SPORTY LIFE

This had always been true for the upper classes, so in the 1950’s the whole family got in on the act and Mom knit activewear for everyone. Although commercially-made knit bathing suits were common in the 1920’s, I can’t imagine a more likely opportunity for a wardrobe malfunction. As advertised above, the “bulky” or “stretch” yarns would probably help.

The newly popular “short shorts” with a coordinating top were a perfect project for beach and lawn sports like volleyball, badminton and croquet. The classic and endlessly-versatile cardigan and short-sleeve sweaters were just right for boating, birding, tennis and golf. How civilized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

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TUCKED-IN HAND-KNIT SWEATER-TOPS WEREN’T JUST FOR SKIRTS ANYMORE. A FUN 1954 OUTFIT.

Women were wearing pants more and more in the 1950’s. You’d really want to create this outfit after your trip to Spain! And, DOLMAN SLEEVE SWEATERS – LOVE, LOVE, LOVE!! They’re so Forties and I can’t get over them – just like wedge heels and platforms.

1954 was still pretty conservative, but girls just wanna have fun. And, speaking of fun . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

EARLY 1950’S HOME-CRAFTED ACCESSORIES FOR THE NEW CASUAL LOOK. FINGERTIPS TO TOE . . .

Big decorated tote bags! These are often associated with the 1960’s, but the trend started long before. Whimsical, cute, pretty; whatever your fancy. Big skirts of hand-woven material; how Boho of you! This called for home-made colorful ankle-wrap sandals, designed to match your outfits – a bit of throw-back to 1940’s styles.

As always in mid-century magazines, the pages are also filled with special-interest advertisements and mail-order offers. Women were constantly encouraged to go into home-based business selling accessories and home-assembled items which they could start with a kit by mail or correspondence course – early front-runners to today’s online marketing.

While time and culture kept marching forward, we can continue to see the reluctance to give up previous ways of being and doing things. Just like today, there were big leaps forward that surprised everyone alternating with slow-grinding incremental change that almost seemed like no change at all. However, also like today, it was accelerating . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

DRESS IT UP OR DOWN – A MID-CENTURY SWEATER-BLOUSE COULD BE MANY THINGS

Sportswear, day outfits, professional attire, dress-up events – you name it. Beaded or ribbed, plain or patterned; the combinations were endless and all set off that full skirt to perfection. Many would also look great with your Capri’ pants, a straight skirt or even short shorts.

Of course, some needed special accessories . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

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ANOTHER SUPER-CLASSIC WARDROBE ELEMENT FROM THE EARLY 1960’S – THE SHORT-SLEEVED COTTON BLOUSE

Here we see all of the elements – a Peter Pan collar, roll-up cuffs, 100% cotton fabric and an emphasis on “easy care”. Manufacturers and designers of the 1950’s and 1960’s capitalized on making women’s lives easier and more “luxurious” by selling products that helped them to spend more time away from the kitchen and laundry room. Strawberry motifs had their day, too, and were often seen in prints and decorations on skirts, dresses and sweaters.

The Arrow company, well-known manufacturer of men’s daily apparel, also branched into a women’s line back when a Misses size 10 was tiny but also very commonly worn by the women of that day. Imagine opening your front door in the U.S. on a world where most women wore a modern size 4 and stood about 5’3″ tall. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

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A PRETTY MID-CENTURY ENSEMBLE FOR WARMER WEATHER

During the vetting process I found two bits of evidence that seem to go together well. The dress is an unfinished project which is no mystery as it was given to me by the mother of a friend, who was an exceptional tailor. She even passed on the original pattern, which could have sleeves or not. The best thing about this design is the interesting pockets. When finished, it would be a very smart day dress.

In which case, only a coordinating hat would do for a late 1950’s – early 1960’s ladies’ ensemble. Just right for a Spring or Summer day in the city.

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

AS PROMISED, THE SISTER FROCK TO THE DRESS SHOWN YESTERDAY. POST-WAR 1940’S TAILORED FOR A SOCIALITE.

No ifs, ands or buts about going to a fancy event this time. Also from Montevideo, Uruguay, it belonged to a woman who was or was posing as a member of “society”. This frock has a huge amount of glitzy embellishment both front and back, but what better way to hide in plain sight? Very pretty, and it’s all hand-done. There is a label from “Mae’s” but I still suspect a small tailoring business, unless this was a toney department store that had it’s own tailoring department. The suspect or agent in this case had access to money and obviously had “help” or a very loving and patient partner. Can you imagine any other way to manage all those close-together buttons in back? (Hey, Mae’s, looks like you could have gotten zippers from Argentina instead! See yesterday’s post)

The very 1940’s style details are evident – big shoulders, midi hem length, below-elbow sleeves with shaping detail and that bizarre stuff going on at the hip-line. Unless it’s on the right figure, it’s pretty gruesome but Stella can wear anything. This dress has a very different cut from the one shown yesterday. It may have been made for a different woman but I suspect the measurements have more to do with the style of the dress. The padded shoulders, naturally, are wider but so is the bustline. The hips are narrower. My best guess is that this was done to balance out all the pleating on the hips and keep our heroine from looking bottom-heavy.

It’s a little tired from long-term storage but we know what a good drycleaner’s can do in a jiffy. Stay tuned for stepping into the 1950’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

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GORGEOUS 1950’S SILK FROCK BY JEANNE D’ARC

Beautifully-tailored, this dress is a perfect example of the quality and exceptional tailoring that was commonly found on mid-century clothing. This was often true even on mid-priced items. Bargain buys were generally well-made, too. Aside from pretty details, excellent cut and fitting seen in clothing from this time, strap holders have always been a favorite find of mine. What could be more practical?

Something else to love is strategically-placed hooks & eyes or snaps. These enhance the fit and protect the garment by preventing gaps or strains on places that had to withstand extra pressure, like the tops of zippers, necklines and waists. Therefore, the clothing always looks better when worn and lasts longer. Today you can buy online a plastic clip that will hold some straps together in back to keep them from falling down your arm, but that does nothing to prevent them from showing in a wide neckline. Nothing is simpler or more elegant than tailoring details which are part of the design.

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM

TWO PRETTY GOWNS FROM THE KENNEDY ERA – AMERICA WAS DEEP INTO THE CAMELOT DREAM

These dresses are very similarly designed, from right around a couple of years either side of 1960. Although they both reflect the New Look changeover which had begun 10 years before, the most notable thing about the style on the left is the shoulder tails. These had been popular on dresses in the 1930’s and earlier, I believe, but made another appearance right around this time. That element changes this garment from a Prom dress into what I suspect was meant for a wedding. The sparkly sequined cummerbund cements the dressy deal.

On the right, our heroine is either a Bridesmaid, Matron of Honor or a bride herself for the second (or 3rd or 4th . . . . . . . . . . . . . .) time. This style has more of the 1940’s elements we’ve seen before, though I still believe that it is newer than that. The sleeves are a clue. However, it was custom-tailored so there is always the element of mystery involved. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

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BEAUTIFUL TRADITIONAL WEDDING GOWN FROM 1955

This gown deserves to be shown on its own. I know the history of it since it belonged to a family member. Imagine an 18 yr.-old girl with stars in her eyes on her special day. Look how sweet – with the cute little bolero jacket. The strappy gown on its own would be great for the Prom. And that tiara headdress . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM