Isn’t this pretty? It’s another iconic early to mid-Sixties style that I’ve seen before – a party/dance/special occasion frock made for junior sizes. Empire styling and cute bows. These are almost always manufactured by some smaller maker – sometimes they have a department store name.
That’s how some of the best middle-priced dresses were marketed – sold in small stores around the country or well-known department stores. More popularly-priced clothing was available through the Sears, Montgomery Ward and Penney’s stores and catalogs – catalog shopping was huge.
I think it’s so cool that our grandmothers could buy a moderately-priced dress like this and find hand-stitched details inside. That disappeared not long after this one was made . . . . . . . . . . .
MORGANA MARTIN, THE MAGICVINTAGESPY