These bags, with the exception of the unidentified tapestry and wood one, are right in the same category with other popular mass-produced purses of the 1960’s.  Almost every woman had at least one.  The little black purse is  by Ande’. The brown purses are by Naturalizer or Air Step, which are or were also the makers of popular shoes.

Back in the day, several of the most popular shoe-makers that had stores all across the U.S. also made handbags to coordinate with their shoes and sold these along with them. Great marketing ploy to snag an impulse buy when a woman went to the shoe store or shoe department of her favorite department store!

Most, if not all, are made of vinyl and are sturdy and nicely detailed. A lot of them have interesting designs and may be of two or three colors together. Not top-of-the-line, but they lasted! They were made for every season of the year – I have several in pastel colors for Spring and Summer.

The tapestry bag has no maker’s stamp. It is roomy and plain inside. Just a handy carry-all in an interesting design – this type was also popular in the ’60s. It reminds me of one that Aunt Clara on Bewitched might have carried!  Fun to find it, in a Canadian eclectic secondhand store. You really just never know . . . . . . . .. . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

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