Cowboy movies, which actually began a decade or so before the 1940’s, gained popularity and caused a major fashion movement in the Forties and Fifties. This beautiful men’s shirt, which belonged to a family member, is one of the favorite pieces I’ve ever seen. The colors are vibrant and who doesn’t love red and turquoise together? Look at the detail! There are even small pockets tucked under the yoke piping in front. Some of these were custom-tailored.

Cowboy hats also became very popular. This one is a well-preserved woven straw but wool felt hats by Stetson, in particular, were the most often seen. Bolo ties, made of leather with silver slides and aiguillettes replaced fabric neckties in Western-wear dress-up.

I have a pair of 1940’s women’s high-waist wool slacks with wide fabric belt loops finished with pearlized snaps. What a rare find! Don’t have a picture of them handy, but take my word that some of the Western fad did cross over into women’s-wear. I’ve got a cowboy-style shirt with floral embroidery and a fringed leather jacket from this era. This mother-of-pearl brooch is an example and, of course, silver and turquoise jewelry made by Native Americans was the real deal. I also have many examples of that, some that were owned by family members, too.

Naturally, the popularity of Western-wear has not decreased over the decades. Although there is a niche market for the very authentic and work-oriented designs, the style shows up in retail fashion all the time. A very pronounced trend really hit in the early 1950’s – that was Southwestern-style cotton dresses, most of which were 2-piece, and heavily decorated with colorful ric-rac and ribbon. Some Native American women wore these and they were heavily marketed for tourists in the southwestern states. 1940’s versions had 3/4 length skinny sleeves with metal zippers to the elbow. Later, short-sleeved versions and even cap-sleeve style dresses showed up in the genre. I’ve shown many of these in past blog posts. Add to that soft leather ankle-length boots and beaded moccasins. So glad that my family alive during the ’30’s – ’50’s enjoyed traveling to the the Southwest and did so many times!

Very fun, collectable and wearable. Tomorrow I’ll be showing women’s blouses & tops from this era. Stay tuned . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM