As “usual” as it was in its time, here’s another leisure-wear garment that I couldn’t resist.  Every woman owned at least one, and the pretty fashion touches aimed at making at-home time a “glamorous interlude”, even for the most average gal.

Women have always been the primary target of advertisers because we do the majority of buying.  This was never more true than in the Fifties – especially when creating a home and the lifestyle to go with it was front-and-center for everyone.  And, the “feminine mystique” was almost every woman’s drug of choice.  What more could a happy homemaker want?

Quilting for warmth, patch pockets for convenience (ho hum) but, then she sees that fabulous raspberry pink in the mirror – the pretty neckline outlining her un-made-up face that needs a little help at this time of the morning – the stylish 3/4 sleeves – the sparkle of rhinestone buttons and, suddenly, it’s possible to be a famous beauty relaxing in the seclusion of her private apartment . .. . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG:  MAGICVINTAGESPY.COM

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