This was a really big thing in the Forties, Fifties and early Sixties. Hand-decorated clothing, decor and gifts were things that most women did at one time or another. It was more than just a hobby.

During the 1940’s, when so much was rationed and unavailable to buy, it is how women made up for the things they couldn’t get any other way. This was probably true in the Thirties, too, during the Depression.

In the 1950’s, during those Happy Days, it became part of leisure time activity and another expression of women’s love of pretty things and an abundant lifestyle.

These magazines that were given to me really highlight how the handicraft trade was marketed to women aggressively – it was part of women’s role and almost a duty as a homemaker. Take a close look . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM