This red shirt was custom-made, but by a western-wear retailer out West, sometime in the ’40’s, ’50’s or maybe the early ’60’s. Bespoke attire was a common luxury, even here in the U.S. Of course, it’s been a tradition and beautifully done in Europe for decades (centuries?)
I’ve recently seen some ads for what looks like business and formal clothing that can be ordered custom-made, with one fitting or at-a-distance alterations near the end of the process. An improvement on ready-to-wear, but not like having it constructed from the first detail by a tailor having that in-person relationship with you and your body, giving you a perfect fit, exact style preference and real-time preview.
And what a nice luxury it was to have that done for you, or to have the leisure time to do it yourself . . . . . . . . . ..
MORGANA MARTIN, THE MAGICVINTAGESPY