Right around 1960, when the Kennedys stepped foot into the White House, women’s fashion underwent a major change. Jacqueline Kennedy’s elegant and modern simplicity of dress was a powerful influencer of women’s fashion. See the changes here from top to bottom, left to right. Conservative styles, old standards like the nautical themes and midi lengths phased out or disappeared. Hemlines rose to just below the knee and sleeveless dresses were more commonly worn. Pastels and bright tones also made a bigger appearance. We weren’t quite MOD yet, but gettin’ there.
Women loved the new, more youthful styles and these patterns with simple sleeves and a minimum of detail were also more straightforward to make, though adding belts and texture can be tricky to do just right.
This had always been true for the upper classes, so in the 1950’s the whole family got in on the act and Mom knit activewear for everyone. Although commercially-made knit bathing suits were common in the 1920’s, I can’t imagine a more likely opportunity for a wardrobe malfunction. As advertised above, the “bulky” or “stretch” yarns would probably help.
The newly popular “short shorts” with a coordinating top were a perfect project for beach and lawn sports like volleyball, badminton and croquet. The classic and endlessly-versatile cardigan and short-sleeve sweaters were just right for boating, birding, tennis and golf. How civilized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Women were wearing pants more and more in the 1950’s. You’d really want to create this outfit after your trip to Spain! And, DOLMAN SLEEVE SWEATERS – LOVE, LOVE, LOVE!! They’re so Forties and I can’t get over them – just like wedge heels and platforms.
1954 was still pretty conservative, but girls just wanna have fun. And, speaking of fun . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Big decorated tote bags! These are often associated with the 1960’s, but the trend started long before. Whimsical, cute, pretty; whatever your fancy. Big skirts of hand-woven material; how Boho of you! This called for home-made colorful ankle-wrap sandals, designed to match your outfits – a bit of throw-back to 1940’s styles.
As always in mid-century magazines, the pages are also filled with special-interest advertisements and mail-order offers. Women were constantly encouraged to go into home-based business selling accessories and home-assembled items which they could start with a kit by mail or correspondence course – early front-runners to today’s online marketing.
While time and culture kept marching forward, we can continue to see the reluctance to give up previous ways of being and doing things. Just like today, there were big leaps forward that surprised everyone alternating with slow-grinding incremental change that almost seemed like no change at all. However, also like today, it was accelerating . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sportswear, day outfits, professional attire, dress-up events – you name it. Beaded or ribbed, plain or patterned; the combinations were endless and all set off that full skirt to perfection. Many would also look great with your Capri’ pants, a straight skirt or even short shorts.
Whether daily shopping, a rockabilly event or dressy dance, circle skirts were a style front-runner and showed up everywhere. This trend had started with some peasant styles in the 1940’s, but really took off after the war ended. Of course, it called for a new kind of blouse and top. Favored styles were close-fitting, whether tucked-in or extending over the hips. The natural stretch of knits made them perfect for the job.
The upper photos show casual tops that worked well for warm or cold weather. Needlework magazines published both patterns for these tops and instructions for making and decorating the skirts. Below, we see two-piece dresses in another iteration of those we’ve recently looked at. The apricot-colored dressy skirts pictured met the need by including matching tops in the patterns. The striped outfit has a cap-sleeved blouse for tea-time and one for an evening event with longer sleeves and a plunging back. The solid-color dress is a bit more demure. All of them carry the added possibilities of separates to be mixed and matched within a wardrobe.
And, what a wardrobe! We’ll see how many looks the home needle-worker could create with a few pieces . . . . . . . . . . . . . . . . .
In the late 1950’s and early 1960’s needlework magazines embraced this exciting adventure and symbol of the Good Life and modern prosperity. Women were still mostly “at home”, but were REALLY getting out of the kitchen sometimes. Styles shifted right along with them.
Nothing portrays a life of leisure, well-being and financial freedom better than the ability to travel. This was a revelation for many women and international journeys were truly “another world” for most of them. New activities, of course, require new products and definitely a new wardrobe. The clothing industry, including handicrafts, got right into it and has continued to heavily market wardrobe items for travel ever since.
So, was there anything more thrilling than making an outfit for an upcoming trip across the country or the planet? The dream machine was in high gear and wardrobe, including all accessories, has led the movement. Only, perhaps, cars have had an equally compelling attraction and ability to follow and create culture. But, that’s another blog . . . . . . . . . .
In the decade that followed World War 2 the image of women in society had been changed by the independence and social involvement required of them during the 1930’s Depression era and the war effort of the 1940’s. Although our culture still expected most women to be homemakers, the surge in average family income and more modern lifestyles encouraged them to become drivers of the consumer economy, which meant getting out in society more often and more visibly.
A woman who wanted to see herself as a benevolent member of her community often participated in volunteer work and this was a step up in her social standing. Sophisticated wardrobes were a part of the image-marketing aimed toward women. Many were still economical do-it-yourselfers and were avid consumers of craft magazines. Tomorrow we’ll continue the journey as this dream lifestyle expanded in the fashion worlds of mid-century women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Yes, they dreamed. A few of them actually did it, though it took phenomenal skill with needles or a knitting machine to make one of these outfits with good fit and beautifully-finished detail. The most popular needlework magazines were very good at following the fashion and cultural trends. The pictures above come from issues dated 1954 – 1958. Look at the blue dress top left – remember my posts of dresses and coats with fur trim on cuffs and hems? That was a “fad” in the ’50’s to early ’60’s which came up now and then on the most sophisticated styles. I was surprised to see it shown on a custom-knitted dress.
Can you imagine crafting something tailored as exceptionally as one of these? I can’t, but would LOVE to find one with this amount of style and added detail. You’ll be the first to know when I discover one . . . . . . . . . . . . . . . . . . . . . . . . . . . .
You know me – I can’t stay out of the files. Just opened up a box with many mid-century needlework and craft magazines gifted to me by an elderly friend several years ago. As I reviewed the images, I came across several which show styles similar to some of mine that I’ve recently posted. The examples in my blogs have been from the 1940’s and these two are from the early 1950’s.
Both of the garments pictured above are made from needlework patterns in women’s magazines that many subscribed to. Most women still were not working outside the home. The new image of a suburban homemaker with a new house, many modern appliances and a luxurious life of ease had taken hold in the popular media. Therefore, it was believed that she had plenty of time to concentrate on crafts for pleasure or profit. It’s true that many, many women were knitting, crocheting, sewing and making their own clothing, hats, purses and jewelry during their spare hours if their partners had steady employment. But, of course, most of this was a dream machine.
However, lots of neat stuff from that era is out there and was made at home. Unfortunately, most needlework projects didn’t survive. This is especially true of dresses and coats, which got the most wear. Some of them were absolutely beautiful and I will be showing more pictures. Two-piece ensembles were especially popular right around 1952 – 1959 and into the early 1960’s.
I’m sure to keep on finding these magazine pages that will dovetail with recent posts and fill in the gaps between finds, so stay tuned to the airwaves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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