In the decade that followed World War 2 the image of women in society had been changed by the independence and social involvement required of them during the 1930’s Depression era and the war effort of the 1940’s. Although our culture still expected most women to be homemakers, the surge in average family income and more modern lifestyles encouraged them to become drivers of the consumer economy, which meant getting out in society more often and more visibly.

A woman who wanted to see herself as a benevolent member of her community often participated in volunteer work and this was a step up in her social standing. Sophisticated wardrobes were a part of the image-marketing aimed toward women. Many were still economical do-it-yourselfers and were avid consumers of craft magazines. Tomorrow we’ll continue the journey as this dream lifestyle expanded in the fashion worlds of mid-century women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MORGANA MARTIN, THE MAGICVINTAGESPY

BLOG: MAGICVINTAGESPY.COM